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Beetroot is rich in various nutrients. Hence the present study was conducted to develop a ready to serve (RTS) drink using beetroot juice. The juice of beetroot was extracted and added with different concentrations of sugar and citric acid to optimize the best-suited combination of ingredients. Standardization of RTS was done using ranking sensory evaluation test. Two variants of ginger and black pepper flavor were also prepared and standardized. The standardized amount of ingredients after sensory analysis for RTS was found to be 17.7% juice content, 7.5% sugar and 0.1% citric acid. The black pepper variant was standardized at 0.4% black pepper in the original product and the ginger variant standardized at 1.5% ginger extract. The beetroot drink and its variants having an optimized amount of ingredients were analysed for their physico-chemical properties. Shelf life analysis for a period of one month was also carried out.