The significant character of architecture for the majority places in the world will shape unique identity of place. Malioboro Street is a main commercial, historic and cultural corridor in the historic city of Yogyakarta, Indonesia. For couple of years, because of the modern development and economic reasons, the unique characters of buildings in Malioboro was going to fade away, covered mostly by commercial signboard, and some others had a different appearance from street walls pattern. This paper aims to examine to what extent the changes in the character of Malioboro street facades before and after the interference from the local government and how far the commercial signboard ‘hides’ the uniqueness of the building facades before and after the government initiatives was published. A qualitative method is carried out to examine to what extent the modernity and commercial interests influence the continuity of typical building facades in Malioboro Street. This method attempts to measure the degree of continuity in facade of significant buildings through calculation of the coverage percentage and placement of commercial signboard. The result shows there are significant positive change in bringing back the identity of Malioboro regarding the type, size, and placement of building façade commercial signboard.

In a literary work, two characters can be narrated as the attention center that contains the cultural identity from certain generation. Meanwhile, a symbol actually can cause an interaction within characters. This research discusses about cultural identity and symbolic interactionism reflected in a novel. There is a novel entitled “Recipe for a Perfect Wife” by Karma Brown that tells about two female characters that are represented as a housewife from different generation. This research uses descriptive qualitative as the research methodology and content analysis as the method in analyzing the object of the research, a novel entitled “Recipe for a Perfect Wife”. This research also uses the intrinsic approach to analyze the characterization, plot, and setting. This research reveals two kinds of a housewife. They are a housewife and working woman, and a full-housewife. This research finds five cultural identities in the past and present time that is related with a housewife reflected by two female characters in the novel by using cultural identity theory by Stuart Hall. This research also reveals the symbol and memory even three concepts of symbolic interactionism that is mind, self, and society based on symbolic interactionism theory by George Herbert Mead.

In a literary work, two characters can be narrated as the attention center that contains the cultural identity from certain generation. Meanwhile, a symbol actually can cause an interaction within characters. This research discusses about cultural identity and symbolic interactionism reflected in a novel. There is a novel entitled “Recipe for a Perfect Wife” by Karma Brown that tells about two female characters that are represented as a housewife from different generation. This research uses descriptive qualitative as the research methodology and content  analysis as the method in analyzing the object of the research, a novel entitled “Recipe for a Perfect Wife”. This research also uses the intrinsic approach to analyze the characterization, plot, and setting. This research reveals two kinds of a housewife. They are a housewife and working woman, and a full-housewife. This research finds five cultural identities in the past and present time that is related with a housewife reflected by two female characters in the novel by using cultural identity theory by Stuart Hall. This research also reveals the symbol and memory even three concepts of symbolic interactionism that is mind, self, and society based on symbolic interactionism theory by George Herbert Mead.