This study focuses on the constructed idea of beauty in makeup and skincare advertisements that appears on Women’s Weekly Singapore’s magazine, and Femina, Indonesia’s magazine 2019 edition. The purpose of this study is to know how the idea of beauty are constructed by the makeup and advertisements from both countries throughout magazines advertisements. In order to know how the idea constructed idea of beauty from those advertisements, the writer uses a descriptive- analytical-interpretative method. Furthermore, in doing the analysis, some related theories are employed, namely there are Social Visual Semiotics theory by Gunther Kress and Van Leeuwen, and Systemic Functional Linguistics by M.A.K. Halliday. The result of this study found that Singapore advertisements, promoting the unrealistic beauty conception in terms of visual images, that attract the viewers to achieve the bright skin, as the female portrayed is the white Caucasian female model. While the makeup advertisement from Femina, Indonesia’s magazines portrayed the native female model that is having a light tanned skin, curly hair, black big eyes. She is manifested the Indonesian women figure in general. This idea of beauty also reflected in the written or verbal text which is taglines of this product. This product, however delivering the idea of beauty that is more realistic for most Indonesian women.
Purpose of the study: This paper depicts the use of social media for political campaign in Indonesia and Malaysia whilst especially aiming at investigating religious and political sentiment of Indonesian (young) voters (reflected in their Twitter accounts, especially the tweets and memes) that supported Joko Widodo-Jusuf Kalla (hereafter Jokowi’s camp) and Prabowo Subianto-Hatta Rajasa camps (hereafter Prabowo’s camp) in the 2014 Presidential Election Indonesia. Methodology: This qualitative study is a discourse analysis that deploys the Hallidayean transitivity system, language evaluation theory as well as social semiotics. Using stratified purposeful sampling, the data (tweets and memes of two contest political camps – the Islamic(/st?) versus the Nationalist) were taken during the campaign days (4 June –5 July 2014). Main Findings: In the Indonesian case, the (c)overt black campaign of both camps operates in the framework of the contestation as well as the synthesis of the nationalist/Islamic(/st?) strands. They are deployed to be rhymed in the brand resonance the both camps’ campaign team forged. As for Malaysian, the use of social media platforms by its young electorates did not guarantee the popularity gained by the (legislative) candidates, as they overlooked the people’s collective memories of the 1998 Reform Movement that resonated with Malaysian identity. Implicationof this study: As a preliminary part of multiyear research funded by Indonesia’s Ministry of Research, Technology and Higher Education, the findings become the textual foundation in producing the recommendation for public policy on the political campaign in social media (in this case the Twitter). Compared to other social media platforms, Twitter was chosen as it provides limited numbers of characters for its users (especially the two main camps – Jokowi’s versus Prabowo’s camps), not only to tweet but that more importantly also the tweets represent the perennial discursive contestation of the Islamic (-/st?) versus Nationalist strands to the current 2019 elections Indonesia. Novelty/Originality of this study: The (c)overt black campaign of both camps operates in the framework of the contestation as well as the synthesis of the nationalist/Islamic(/st?) strands. They are deployed to be rhymed in the brand resonance the campaign team forged. A similar contesting strategy is deployed, such as countering similar religious and political issues that represent the supporters/volunteers(read also: public) sentiment in the cyberwar (in the form of utterance and visual war).
This community service activity aims to expose students to understanding the concept of gender and gender equality in order to minimize oppression, discrimination and bullying that mostly occurs against girls. This activity also aims to improve students' understanding of the value of character education and positive attitudes. The partner of this community development are students and teachers of Kranggan Lembur Mandiri Kindergarten, Jatirangga, Jatisampurna District, Bekasi. This community service activity is carried out through the method of assisting story reading, designing syllabus of story reading based on thematic reading, and providing material in the form of children's story books, as well as making children's story telling videos about gender equality, which can be used for students' independent learning. Monitoring and evaluation activities are carried out through observation and interviews. This activity helps improve students' understanding of the role and empowerment of women through education, enrichment of character and positive attitudes on gender justice (can work together, competence, active, empathize, problem solving), improve linguistic competence and visual literacy (recognition of colors and images), and also understanding of cultural literacy through children's stories containing local Indonesian culture and gender perspective.
Fakultas Bahasa dan Seni Universitas Negeri Jakarta (FBS-UNJ) sejak 1999 menerima mahasiswa asing belajar bahasa Indonesia sebagai implikasi kerja sama FBS-UNJ dengan perguruan tinggi di Korea Selatan. Selain itu, FBS-UNJ juga menyelenggarakan program Darmasiswa yaitu program bahasa Indonesia bagi penutur asing (BIPA) dengan beasiswa dari Kementerian Pendidikan Kebudayaan, Riset, dan Teknologi. Saat ini lulusan program BIPA Darmasiswa FBS-UNJ telah bekerja di berbagai negara. Di antara mereka ada yang menggunakan bahasa Indonesia sebagai alat komunikasi dalam bekerja. Pelatihan ini dilaksanakan untuk menyegarkan dan meningkatkan keterampilan berbahasa Indonesia mereka setelah beberapa tahun selesai belajar di UNJ. Pelatihan dilaksanakan selama dua minggu secara virtual karena lokasi tinggal para alumni yang berbeda-beda. Materi yang dilatihkan meliputi empat keterampilan berbahasa, yaitu keterampilan menyimak, keterampilan berbicara, keterampilan membaca, serta keterampilan menulis. Materi yang dikembangkan untuk kegiatan ini merupakan materi singkat untuk dua minggu. Semua materi mengacu pada Standar Kompetensi Lulusan (SKL) yang tertuang dalam Permendikbud Nomor 27 tahun 2017. Tugas akhir peserta kegiatan pelatihan ini berupa tulisan dengan tema Pandemi 19. Setelah dianalisis teridentifikasi terjadi peningkatan kemampuan peserta pelatihan dalam kemampuan menulis.
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