Continuous optimization of processes and products in automotive companies is necessary. The costumers’ demand is growing, making it necessary to increase the number of orders and reduce deadlines. All these changes showed that the processes used in the past are outdated and innovation is needed. Nonetheless, it is not viable to increase manpower or number of production lines without improving and optimizing the existing processes. This work aims to analyse and improve the efficiency of a stamping process of an automotive components’ manufacturer, arising due to the low overall equipment effectiveness (OEE) of transfer dies. Under this scenario, the transfer system should be modified to decrease the setup time and production stoppage, by producing a design that reduces the setup time at the time of changing components/specifications of the fabricated parts or changing the stamping tool. Several management tools were applied, such as failure mode and effects analysis (FMEA analysis) in the pre-design phase. A new concept was devised for the transfer system to increase its stability. The new design accomplished a significant reduction of setup times and production stops, and also a major weight reduction, leading to higher reliability.