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The aim of this research is to find out connections of identifications with the work group (group identification), informal subgroups (micro-group identification), and other members in the work group (interpersonal identification), considering cognitive, affective, and behavioral components, with an employee’s contribution to cooperative activities. The sample includes 302 fellows of 35 workgroups in Russian commercial companies and public organizations. Empirical data were collected with the Questionnaire of Interpersonal Identification, the Questionnaire of Micro-group and Group Identification, and the Collaborative Group Activity Scale from the Leadership, Contribution, and Interpersonal Style Questionnaire. All the tools were assembled into the computer-based assessment program “Group Profile” (GP) to conduct the survey individually on PC. It was found that all three dimensions of group identification and affective measures of interpersonal and micro-group identification predict individual contribution to collaborative activities in groups. Employee involvement in the informal subgroup within the work group mediates relations between identification dimensions at different levels and contribution to collaborative activities. The ties of additional characteristics (gender, age, tenure with the organization) with cooperative activities have been described. The multivariate model of identification makes it possible to extend the research scope and enhance the understanding of causes and effects of employee identification in the group.

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<p style="text-align: justify;"><strong>Objective. </strong>To describe the relations between liking visual representations of male same-sex romance and gender representations of young female fans of BL. <strong>Background. </strong>Nowadays there is a globally spread interest in manga among teenagers. Manga has a vast diversity of styles, genres, and followers. Nevertheless, some heterosexual girls quite often demonstrate stable interest in the manga sub-genre focusing on homoerotic relationships between young &ndash; and frequently androgynous &ndash; male characters. This research has addressed an issue whether heterosexual girls&rsquo; liking for visual representations of male homosexuality in Boy&rsquo;s Love (BL) comics relates to their gender representations. <strong>Study design. </strong>The survey among the members of the Internet Social Media Manga Publics included: description of socio-psychological effects of viewing BL pictures, scaling attitudes towards masculinity ideology, exploration of gender role beliefs and description of femininity concepts. Comparison of the data between BL fans and other members of Manga Publics being acquainted with Boys&rsquo; Love, but deliberately neglecting it. Mann&ndash;Whitney U test, Fisher F test, and Pearson&rsquo;s chi-squared test are used. <strong>Participants. </strong>Russian sample: 140 female respondents 11-45 years old (M=17,95; SD=4,84). Main group consists of 90 respondents 11-45 years old (M=18,88; SD=5,22). Control group consists of 50 respondents 12-27 years old (M=16,79; SD=3,10). <strong>Measurements. </strong>Questionnaire of socio-demographic characteristics. Author&rsquo;s scale of socio-psychological effects of visual representations. Masculinity Ideology in Relationships Scale by J.H. Pleck, F.L. Sonenstein, L.C. Ku. Gendered Personality Characteristics (I.S. Klyotsina). Masculinity and Femininity Questionnaire by T.A. Bessonova &ndash; psycho-semantic version by N.V. Dvoryanchikov for examining individual femininity constructs. <strong>Results. </strong>Girls that fond of homoerotic drawn fictions prefer non-normative gendered traits combinations and give specific interpretation of their femininity. BL followers significantly often describe their femininity with traditionally masculine traits. Gender polarization is weak. Gender identity of female BL fans comply with non-orthogonal conceptualization. They believe that core of gender identity in every human being should consist of gender-neutral characteristics. Male emotionality, represented in homoerotic drawings, arrests attention of all respondents. But BL fans are less likely to perceive men in the light of normative (hegemonic) masculinity. <strong>Conclusions.</strong> Straight girls&rsquo; enthusiasm for BL is grounded in the possibility of apprehending their gender non-normativity/non-conformity within a fictional realty, and in BL manga meta-genre capability to display adequately significant aspects of new non-normative gender practices and ensure their social affirmation.</p>