The article presents the author’s view of the impact of globalization, internationalization, transnationalization on the development of the international tourism industry with the substantiation of the features of institutional transformations caused by large-scale, structural and other changes in the world economy, in particular, the analysis of the development of the tourism industry of the leading countries, which are centers to attract tourist flow (France, USA, Spain, China, Italy), as well as Ukraine. As a result of correlation and regression models, the potential of the industry and its investment attractiveness were established. It is proved that within the countries’ economic activity, the tourism sector makes a significant contribution to the creation of the gross national product. Characterizing the coefficients in the multivariate regression equation, it can be stated that the most significant impact on GDP is the factor of “Income from international tourism”, since for all countries, it has a positive value greater than one. As for such a factor as “Total investment in the tourism industry”, for all but Ukraine, this factor is characterized by a negative impact on GDP, which determines the high costs of infrastructure development, which are not always paid off by the income of the incoming tourist flow in the short term.

In recent decades, the socialization of economic development has become one of the key trends in globalization and, at the same time, a multilevel, structured and institutionalized process. Theoretical approaches to the essential identification of the social economy are generalized and a multi-criteria format of evolution of its models is proposed, based on social justice, responsibility and solidarity, social mentality and culture, social unity and optimism, social security, climate and comfort. The current configuration of the sustainable development paradigm with its subjective determination is outlined. The results of cluster modeling according to global indices of human development, social process, economic freedom, well-being of the elderly, happy planet, happiness and gender gap are presented. Social attention is paid to the empirical comparison of countries in terms of social optimism using global indices of happiness and a happy planet. The results of the empirical analysis are summarized in the disposition of the Anglo-Saxon, Scandinavian, continental, Mediterranean and transitive models of the social economy, which need qualitative renewal in the process of their global scaling.

The last decade has been characterized by phenomenal scientific and technological changes, a dynamic digital transformation of business, networking of the economy and society. The methodological format of digital economy research is becoming relevant, taking into account, on the one hand, global trends of networking, intellectualization, individualization and digitalization, and on the other hand, the modern landscape of augmented and mixed reality within the virtual economy. Its scientific and practical issues are highlighted herewith within the concept of irreversibility of digital transformation grounding on generalization of modern theoretical developments. We expose here preconditions, factors and peculiarities of the digital economy formation. We place greater focus on business virtualization, blockchain, cryptocurrencies. We are trying to illustrate an imperative of computing in the digital economy in relation to the interface evolution. It is given herein assessment of further digitalization of industries, types and spheres of their activity, expectable trend of development of the digital economy towards virtual reality in the making and dynamic scaling of smart enterprises, cities and communities. We define reasonable grounds to the fact, that universities play a key role in the development of the intellectual capital, interacting with state and business within the system of open science, education and innovations. Scientific and practical value of the research centres on model validation of digital university development with digitalization of management system, educational and scientific activity, human capital development, infrastructure and creation of digital ecosystem based on Vadym Hetman Kyiv National Economic University.

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На основі узагальнення світового досвіду і емпіричного аналізу висвітлено проблему конкурентності національних систем вищої освіти і рейтингового позиціонування університетів. Показано ключову роль університетів у глобальній екосистемі, коли головним фактором розвитку і прогресу стає інтелектуальний капітал. Підтверджено слабкі конкурентні позиції українських університетів у глобальних рейтингах і виявлено потенціал їх нарощування. Проілюстровано зарубіжний досвід державної підтримки університетів у країнах — інноваційних лідерах. Ідентифіковано виклики і можливості цифрової трансформації університетів у форматі мережево-платформної конкуренції на глобальному ринку науково-освітніх послуг. Аргументовано організаційний дизайн конкурентної моделі сучасного університету. Обґрунтовано критично важливі контури і стратегічні орієнтири розвитку університетів у парадигмі «Вища освіта 4.0».