The aim of the study is to examine the impact of online consumer reviews on purchasing intention through product mental image. The primary sources represented by the instrument were distributed to the study population consisting of consumers of cosmetics in Jordan. Recently, the phenomenon of selling cosmetics through Internet websites and social media platforms has spread widely in Jordan. Therefore, Google Forms was used to design the research instrument and ask consumers of these products to respond to it by publishing it on the official websites of the sellers and with their approval. Structural equation modeling (CB-SEM) technique using the AMOS software was used to test the study hypotheses. The study results show that product mental image mediates the relationship between online consumer review and purchasing intention. Based on the results of the study, the researchers provided recommendations.
The primary goal of this research is to examine the influence of the Internet of Things on Pharmaceutical Inventory Management in Jordan. The employees of the pharmaceutical companies in Jordan represent the population of the study. Accordingly, the study instrument was distributed to an appropriate sample of 620 employees of pharmaceutical companies in Jordan; the questionnaires used in the analysis were 432. Structural equation modeling (SEM) was used to test the study hypotheses. The study results indicated that all dimensions of the Internet of Things had an influence on inventory management. The greatest influence was for cloud computing. Based to the study findings, pharmaceutical companies in Jordan should provide high-quality Internet coverage in their offices and stores, as well as to invest in Internet of things technologies that allow the company to remotely monitor and control the physical components of the stores, attract employees with knowledge of modern Internet technologies, and provide the necessary training and development for their employees.
The objective of the study is to identify the impact of big data on sustainable supply chain management. The current research was conducted on hypermarkets in Jordan. Many of these hypermarket brands are widely scattered in Jordan, for instance, Carrefour, Kareem, Safeway and more. Accordingly, the target population in the current research was hypermarkets managers in Jordan as they are responsible for formulating such strategies in the companies they work for. A convenience sample was selected from the target population that included 770 managers based on the sample size formula. The study hypotheses were tested by covariance based structural equation modeling (CB-SEM). The study results showed the impact of each big data dimension on sustainable supply chain management. Based on this result, the researchers recommend the hypermarkets in Jordan to use modern and diverse methods for accurate collection of reliable data and save it in organized ways, and to employ advanced programs to analyze it and extract information of high value.
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