No abstract

At a time of turbulent economic change, e-commerce gives consumers the opportunity to shop without endangering the health of themselves and their relatives, and gives businesses the opportunity to save at least some of their sales and thus protect themselves from a complete drop in sales. The main goal of the paper was to identify the impact of the COVID-19 pandemic on the purchasing decisions of a selected consumer segment and to analyze the factors that most influence them when buying food and emergency goods. By processing the primary data using a chi-square test and histograms, we have came to the conclusion, that the factors that influence consumers when buying vary depending on the range purchased. It can be expected that certain changes in consumer behavior and increased demand for online purchase of certain assortments will persist even after the end of the pandemic.