Uncivil discourse is a growing concern in American rhetoric, and this trend has expanded beyond traditional media to online sources, such as audience comments. Using an experiment given to a sample representative of the U.S. population, we examine the effects online incivility on perceptions toward a particular issue—namely, an emerging technology, nanotechnology. We found that exposure to uncivil blog comments can polarize risk perceptions of nanotechnology along the lines of religiosity and issue support.

This paper discusses the evaluation of an informal science education project, The Birdhouse Network (TBN) of the Cornell Laboratory of Ornithology. The Elaboration Likelihood Model and the theory of Experiential Education were used as frameworks to analyse the impact of TBN on participants' attitudes toward science and the environment, on their knowledge of bird biology, and on their understanding of the scientific process. The project had an impact on participants' knowledge of bird biology. No statistically significant change in participants' attitudes toward science or the environment, or in participants' understanding of the scientific process, could be detected. The results suggest that projects must make explicit to participants the issues that they are experiencing. In addition, the results suggest that more sensitive measures need to be designed to assess attitude change among environmentally aware citizens.

Individuals are increasingly turning to online environments to find information about science and to follow scientific developments. It is therefore crucial for scientists and scientific institutions to consider empirical findings from research in online science communication when thinking about science in the public sphere. After providing a snapshot of the current media landscape, this paper reviews recent major research findings related to science communication in the online environment and their implications for science in the 21st century. Particular emphasis is given to the bias introduced by search engines, the nature of scientific content encountered online, and the potential impact of the Internet on audiences’ knowledge and attitudes toward science.

No abstract