Purpose The purpose of this paper is to systematically review the body of work featured in the International Journal of Wine Business Research (IJWBR) since its transition from the International Journal of Wine Marketing (IJWM) in 2007, and to assess the collective evolution of the topical structure of published research against the Journal’s aims as described in the inaugural editorial. Design/methodology/approach A scientometric study using both network analysis and narrative methods was used to evaluate the research contents of the IJWBR. Findings Results lead to four conclusions. Overall, the research published in IJWBR has met the editorial aim of expanding beyond the marketing focus of IJWM. Second, the Journal has become increasingly international in its approach to research activities, both in terms of authorship and sites of study. Third, the methods used in the study of wine business have advanced from descriptive univariate to more complex or predictive multivariate approaches. Finally, despite all of these desired advances, research grounded in marketing and consumer behavior perspectives still predominates the Journal. Originality/value This is the first review of IJWBR to use a scientometric method; and this paper provides a description and assessment of progress made toward the publishing goals first envisioned for the Journal at its transition from IJWM to IJWBR.

Purpose This paper aims to examine how wineries used history in their marketing communications to overcome the liability of newness in a settled field that valorizes duration and longevity. Design/methodology/approach A multiple-case study investigated the treatment of history in marketing by young wineries in a new wine region. Data included interviews, site visits and marketing communications. Findings Wineries worked to communicate stakeholder legitimacy and authenticity by constructing organizational histories through bricolage, communicating history in symbolic, material and practice forms. Research limitations/implications Young organizations can communicate field legitimacy and projections of organizational and product authenticity through constructed histories. Results may not be generalizable to other jurisdictions as wine marketing is normatively subject to government regulation. The importance of history in marketing communications also varies across sectors. Practical implications Young businesses in sectors where tradition, place and longevity are venerated can establish authenticity and legitimacy through the marketization of history by following practices that demonstrate adherence to tradition and making thoughtful choices in the construction of the symbolic and material aspects of their organizations. Originality/value This study demonstrates that new/young organizations can use bricolage to create their own marketized histories as proxies for age.

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