The visual information presented in televised news constitutes an important underused and underestimated information resource. After pointing out that human brains extract valuable information from audiovisuals more quickly and more easily than from purely verbal information, the author discusses the advantages of audiovisual processing. They include a more comprehensive and error-free grasp of information, better recall, and greater emotional involvement. Attention then turns to research findings about the content and format of current television news. It is richer than generally believed in significant visually conveyed information that is not covered by the words. It falls far short, however, of taking full advantage of the medium's potential to serve as a vicarious political experience and to offer benefit from the intimacy of the involvement. The article ends with a plea to focus television news on information that citizens in the post-Gutenberg era really need to know in order to carry out the civic functions that they actually perform.
Key Words First Amendment assumptions, marketplace of ideas, participatory citizenship, content analysis data, ownership patterns s Abstract This essay's point of departure is the hallowed belief that democracy requires active citizens and news media that supply them with information they need to participate effectively in politics. The main features of this model of a functioning democracy, including the underlying assumptions, are tested and found wanting. Neither citizens nor media are capable of performing the roles expected of them. The appropriateness of these roles for life in modern societies is also open to question, as are the many myths and stereotypes that obscure the interface between media and democracy. The fact that democracy can persist despite citizens and media that fall short of the expected performance suggests that political culture may be more important than citizen wisdom and media excellence. Rallies in civic activism during crises may also be a major factor in the durability of democratic governance in the United States.Alexis de Tocqueville was among the first thinkers to recognize the importance of the press as a powerful force for the promotion of democracy. In the 1830s, in a chapter on the "Liberty of the Press in the United States" (Tocqueville 1984(Tocqueville [1835, pp. 94-95), he wrote that the press causes political life to circulate through all the parts of that vast territory. Its eye is constantly open to detect the secret springs of political designs and to summon the leaders of all parties in turn to the bar of public opinion. It rallies the interests of the community round certain principles and draws up the creed of every party; for it affords a means of intercourse between those who hear and address each other without ever coming into immediate contact.
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