No abstract

No abstract

No abstract

This study reports on the legibility of digits, symbols, and letters from 20 onscreen typefaces. Participants were asked to identify individual characters after a brief exposure and performance was recorded. Classification tree analysis was used to examine the influence of specific character features on legibility. Features included attributes such as height, width, weight, stroke variation, contrast, and complexity. Results reveal the most influential features for six commonly confused characters (zero, one, "e", "l", ÷, and $). The use of classification tree analysis appears to be promising for typographers in determining the limits of typeface features and for practitioners who must choose an optimal typeface for a particular use.

AdSense text ads have become a popular method of advertising on the web, specifically within blogs when using Blogger. With increasing popularity of blogs, AdSense ads are enticing to bloggers because they offer financial rewards with relatively little effort. The biggest challenge with AdSense is generating revenue through clicks or impressions. Google offers tips on optimal presentation for ads to generate higher revenue, but empirical evidence is lacking in this area. Thus, the purpose of this study was to examine two important presentation elements of AdSense ads, location and color scheme. Results suggested more information is remembered about an AdSense ad when it has a high contrast color. Increased awareness can lead to higher recall of the ad, thereby, helping build the brand of advertiser which can increase clicks.