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abstract. Geographers have long attempted to interpret sacred and symbolic landscapes as representative of the ideals of individuals, communities, and cultures. This article assesses the changing historical and contemporary interpretations of the Washita Battlefield National Historic Site and gauges the impact of these conflicting viewpoints. The Washita Valley in western Oklahoma was the location of a November 1868 engagement between U.S. military forces commanded by George Custer and the Cheyenne camp of Black Kettle. Since that date, non‐native narratives have dominated Washita interpretation. Today, plans are being developed to emphasize Cheyenne viewpoints of the Washita and to alter the commemorative landscape of the site in order to better present a balanced historical narrative to visitors. Since 1868 three themes have dominated interpretation of the Washita: conflict, indifference, and memorialization.

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One of the most culturally significant roads in the world, U.S. Highway 66 (commonly referred to as Route 66) has connected Chicago and Los Angeles since 1926. In order to explore what heritage themes Route 66 sites convey to tourists, we assessed the information presented to visitors at nearly four‐dozen museums and interpretive sites astride the road using the qualitative software Nvivo 10. Five themes dominate interpretation. Route 66 thematically flows east to west with Chicago as the beginning and Los Angeles as the end of the road. Mobility and personal freedom of movement via the automobile are encapsulated in the history of the road. In addition, Route 66 highlights nostalgia for the 1950s with classic American automobiles, music of the era, and neon lights representing this golden age of the highway. Economic decline, and often the economic continuity of communities, is frequently found in interpretive materials. Finally, Route 66 museums are repositories of community memory as oral histories preserve the narratives of individuals and families who owned businesses on and lived near the road for multiple decades. We conclude with several observations about interpretative themes that are overlooked as well as regional differences in the geography of memory along Route 66.

In recent years, NASCAR (National Association for Stock Car Auto Racing) has undertaken an aggressive campaign of geographic expansion. With the hopes of becoming a national sport, new races have been held in the Chicago, Dallas-Fort Worth, Kansas City, Las Vegas, Los Angeles, and Miami markets. While the traditional southeastern United States core continues to host the majority of races, some argue that expansion has resulted in a re-writing of stock car history and a decline of southern distinctiveness in the sport. Changing NASCAR Nextel (formerly Winston) Cup race locations, driver hometowns, and fan club membership will be considered as part of an attempt to assess the impact of NASCAR expansion upon southern regional identity.