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This study was designed to test the extent to which women who self-objectify also objectify other women. One hundred thirty-two university students and their friends (64 women and 68 men) completed three questionnaires: (1) Noll and Fredrickson's (1998) Self-Objectification Questionnaire, (2) a modified version of that questionnaire that measured individuals' objectification of others, and (3) Slade, Dewey, Newton, and Brodie's (1990) Body Cathexis scale. Women were more likely than men to self-objectify. Selfobjectification was negatively related to body satisfaction for women but not for men. Both women and men objectified women more than they objectified men, although women's objectification of other women was not significantly different than their objectification of men. Men objectified women more than women did, and women objectified men more than men did. Women were more likely to objectify other women than to objectify themselves. Higher self-objectification among both women and men was related to increased objectification of other women and men, but the relationships were stronger for women. Results indicate that women also objectify women, although not to the degree exhibited by men.

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In this study, we applied the construct of self-objectification to men, specifically to examine the role of reasons for exercise in men's responses to objectification. A questionnaire that assessed self-objectification, reasons for exercise, body esteem, and self-esteem was voluntarily completed by 153 Australian participants between the ages of 18 and 35 years (82 men and a comparison group of 71 women). Self-objectification and appearance-related reasons for exercise were significantly negatively related to body esteem for both men and women. Self-objectification was also positively related to appearance-related reasons for exercise. The latter was found to mediate the relationship between self-objectification and body esteem for both men and women. Men were just as likely as women to exercise for appearance-related reasons. Together, the results suggest that objectification may be sensibly applied to men and that exercising for appearance-related reasons appears to exacerbate the negative impact that self-objectification has on both men's and women's esteem.

The study aimed to investigate the role of social comparison processes in men's responses to images of muscular-ideal male beauty. A sample of 104 male university students viewed either 15 television commercials containing images of men who epitomize the current muscular ideal, or 15 nonappearance commercials containing no such images. Body satisfaction was assessed immediately before and after commercial viewing. Appearance evaluation and orientation were also examined as moderating variables. It was found that exposure to muscular-ideal television commercials led to lower muscle satisfaction and physical attractiveness than nonappearance commercials, with men high on appearance orientation the most vulnerable. Men high on appearance orientation also engaged in greater upward social comparison to muscular-ideal images which, in turn, predicted changes in body satisfaction. Taken together, the findings provide consistent evidence for a role for media images in men's body image.