Scientific productivity data (number of publications and h-indices), collected from the Web of Science (WoS) database for the period 2005-2010 for 13 countries of Southeast Europe (including Austria as the reference country) and for the 251 WoS categories were grouped, during extraction of data, into 41 fields of science (FoS) according to Frascati manual classification (OECD in Revised field of science and technology (FoS) classification in the Frascati manual, pp. [1][2][3][4][5][6][7][8][9][10][11][12] 2007). The Scientific Performance QuaLity (SPQL) level has been defined and calculated for the 13 studied countries and for all FoS based on the established best fit of the linear dependence between P 1/a and h-index. From these data the SPQL levels of the six major fields and overall country levels have been generated in a way which makes them dependent not on the quantity of scientific publications output, but on its quality thus making them suitable for constructing conceivable science policies. Nevertheless, general observed trend shows growth of the quality of scientific performance (SPQL) with scientific production output, but there are evident exceptions from such a tendency in both positive and negative directions. The highest quality levels of the reached scientific performance have been identified for the 41 FoSs (subfields) and 6 major FoS by the countries concerned.

IntroductionThe adoption of Internet media by consumers in the Republic of Serbia as marketing innovations was performed firstly through a literature review and a research on this subject, and then through the presentation of the obtained results and conclusions. The subject of the conducted research is testing consumer habits and preferences in Serbia regarding the use of online direct marketing media for obtaining information on products/services, companies and ordering/purchasing via the Internet. The aim of the research is to learn about the current attitudes in Serbia regarding the adoption of knowledge and technologies related to modern forms of company advertising, communication with their target group and sales, from the consumers' point of view. The research questions are to what extent the consumers in Serbia use innovative forms of communication (via the Internet) with companies for obtaining information about products/services, companies and to what extent they buy online. In the search for answers to these questions, some existing data about using Internet for informing and purchasing without considering the social networks (SORS -Statistical Office of the Republic of Serbia, 2016c; Market Research Agency MASMI, 2016a, 2016b) were used and the following hypotheses of the research were formulated.Research Question: The adoption of Internet media of direct marketing by consumers in the Republic of Serbia as marketing innovations, both in terms of communication between advertisers and consumers as well as contemporary purchasing methods, has been presented in this paper. Motivation: The research in the field of marketing innovations mainly relates to their application by the organizations, and if there is any research on this topic from the perspective of consumers, it is not sufficiently detailed and useful to be of importance for the formulation of marketing strategies in the field of internet marketing. Idea: The methodological approach to studying this topic involves the application of a descriptive-analytical method in order to explain marketing innovations and diffusion of knowledge and technologies in internet marketing. Data: Empirical research has been performed in the period June-July 2017 on the territory of the Republic of Serbia by using the questionnaire survey method. The target group are consumers aged 15 to 64, in order to examine what their habits and preferences regarding the use of the Internet as direct marketing media are, including the frequency of using the Internet as direct marketing media, and especially social networks, for obtaining information on products/services, companies and ordering/purchasing via the Internet. The sample is stratified and it consists of 1,532 respondents. Tools: When processing data and interpreting the results, SPSS was used. Findings: It has been concluded that there is a statistically significant correlation between the consumer's age and the frequency of visiting social networks and following pages that users of these networks like. The number of ...

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