This research attempts to reveal the effectiveness of using smartphone video recording as an English learning tool to improve the students� speaking performance and the students� interest in using the tool in speaking learning process. All participants were second-grade students of private boarding school in Makassar, Indonesia. This research was conducted through quasi experimental study design with two groups comprises of 25 students in the experimental group and 25 students in the control group. The instruments were speaking test to collect the data about the students� speaking performance and questionnaire to find out the students� interest. The data collections were then analyzed through descriptive and inferential statistics through SPSS Program Version 23.0. The result of data analysis showed that (1) using smartphone video recording was more effective than in-class monologue presentation to improve the students� performance in speaking. It is seen from the significance t test result that reveals the significance value is lower than the significance level; 0.005 <0.05. Furthermore, in relation to the students� interest in using smartphone video recording to learn speaking and (2) it was found that the students� interest in using smartphone video recording was categorized as high. Keywords: Smartphone video recording; speaking performance; interest.

This research discusses the use of social media in education marketing strategy at Islamic elementary level in Indonesia. The aims of this study are to describe the marketing strategy of education through social media and the effectiveness of using social media for education marketing at an Islamc school. This study used qualitative approach and the data was gathered through direct observation, in-depth interviews, and writteng material analysis. The results of this study show that the use of social media for marketing strategy at Islamic Elementary Schools has integrated the management of marketing process, such as: planning, organizing, and determining social media. The social media has become the primary tool for Islamic education at elementary level in promoting the educational institutions to wider Muslim communities. The social media is considered as a very effective tool for new promotion strategy in current digital age. Muslim communities in Indonesia mostly use social media in daily life which can increase their access and interaction with Islamic education institution.