Modern trends in consumer behaviour and the new business environment in Russian regions and territories focused on local food production have led to increased attention to territorial branding. At the same time, there are virtually no scientific justifications for territorial branding of food products, which has resulted in a lack of methodological recommendations for product branding by local producers and, consequently, in the inefficient practical solutions as regards territorial branding concepts. The lack of a territorially relevant definition of product branding and criteria for selecting food products for branding turned the authors to their own interpretations based on theoretical research. The testing of the methodical approach coupled with empirical research provided evidence of the correctness of the approach selected and the criteria for consumers’ preferences in choosing food products, in particular, certain groups of food products manufactured in Krasnoyarsk

Strategic goals of stable development of territories of all levels at the expense of producing competitive goods and increase in export potential of regional producers, as well as the need to improve quality of life, have justified the necessity of using effective technologies for territory branding, which, in turn, requires theoretic solution of some scientific problems in terminological and instrumental areas of knowledge. Current problems of the regional branding as the branding of special areas have got less attention than national and regional branding, which has led to the lack of common concepts and continuation of terminological discussions, and also searching for universal model of the regional branding. Researches done by the specialists in this area have allowed us to know their views on the definition of the term “regional branding” in relation to the need to develop structural models of brands (different for different regions), to consider commodity brands as preferrable constituent parts of regional brands, to develop integrated model of consumer values which form preferences in selection of food products of well-known brands and brands of local producers. In the conclusion of the present work there is a list of problems to be solved in future studies through interdisciplinary approaches

The subject of the article is to justify the prospects of using a systematic approach to creating a regional brand. The productivity of this approach is due to the fact that the process of designing a regional brand product as a system is characterized by the presence of a specific set of system-generating, system-forming and system-dependent factors. Their analysis is presented in this article. Features of the application of a systematic approach to the management of the range and quality of innovative products is shown by the authors in relation to the life cycle of products based on vegetable food raw materials with biologically significant active principles.

An independent assessment of the quality of social services is an important tool for shaping a positive image of the Russian regions. However, the high variability of such estimates over the years does not reliably judge the sustainability of the positive development of regional social services systems. The authors propose an approach to the development of sustainability criteria for improving the quality of social services provides an opportunity to dynamically assess the direction and rate of change in customer satisfaction, taking into account the influence of external conditions and internal capabilities of the region. The calculation of this criterion for the cross-border territories of the Far Eastern Federal District proved its viability in making forecasts of developing the regional educational services system and selecting the best quality management practices.

The main goals of agro-industrial complex development are determined by the growth of production volumes, competitiveness and export of food products. Determination of state support for local food producers to increase quantitative indicators reduces the effectiveness of these measures, which requires their improvement under conditions of increased competition in food markets. One of the topical areas of state support is local products’ branding as a part of place branding. The article presents the results of a study of consumer satisfaction with the quality of food products of regional producers based on the authors’ methodology, which made it possible to identify product groups with the potential for their transformation into brands. Based on the results of desk and field research, it has been proven that consumer satisfaction with food quality is the basis for improving state support for local producers.