Introduction. The article presents the results of the analysis aimed at identifying actualization methods of evaluativity as a qualitative category within the frames of the evaluative subgenres of expert and professional film reviews. The author assumes that evaluativity serves as a method of explicating subject's attitude towards the content of the film. The relevance of the study is determined by a lack of research dedicated to the analysis of the methods expressing author’s position within the evaluative genre of internet film review. The interconnection of evaluativity category, subject factor and modus as a method of explicating subjective meanings of the statement are analyzed.Methodology and sources. The methodology of the research is based on the classification of evaluative meanings developed by N. Arutyunova. The research methodology includes PoS tagging of the texts, identification of evaluative units including qualitative adjectives and adverbs, as well as description and comparison of leading evaluation types that actualize author's position. The methodology was studied using the example of a text corpora consisting of expert and professional film reviews extracted from the web archive of the journal of Film Criticism and the website metacritic.com.Results and discussion. With the implementation of PoS tagging and quantitative method of analysis leading evaluation categories within the corpora of the professional and expert film reviews were described and compared. The results have shown that the leading type of evaluation within the frames of the referred evaluative subgenres is represented by the emotional evaluation category. The results have also indicated that the leading evaluation types of expert evaluative discourse include prescriptive and ethical evaluation, whereas professional evaluative discourse is characterized by the prevalence of generalized evaluative units.Conclusion. The analysis allowed the author to conclude that the referred genres are characterized mainly by increased expressivity and emotiveness. However, author’s position actualization in the discourse of expert film review implicates detailed analysis of structural contents of the presented norms, as well as content of the film, whereas the discourse of professional film review is characterized by increased generalization tendency, which implicates low degree of authors’ competency.

Introduction. The article presents the results of the analysis of the author’s position verbalization methods in the English online professional film review addressed to the mainstream audience. The authors proceed from the position that the methods of subject verbalization are determined by functional characteristics of discourse. The relevance of the study is due to the interest of modern linguistics in the study of the subject factor in “personal” types of discourse. The paper considers the factor of the subject in the discourse, defines the concepts of authorization and its nomination, analyzes the role of identifying categories of subjective modality and describing prevalent evaluation types in the study of the author's position in evaluative genres.Methodology and sources. Research methodology is based on the approaches to classification of modus and evaluation types developed by N.D. Arutyunova. The methodology of describing the author's position in evaluative genres is proposed, which boils down to the following steps: identifying the leading linguistic means of self-nomination; displaying main genre-typical patterns of subject modality (modus types); describing evaluation semantics specificity and linguistic means of dominant evaluative meanings verbalization. The study was conducted on the material of the corpus of texts selected on the English-language portal metacritic.com which includes 50 professional film reviews addressed to a wide audience (39,765 words in length).Results and discussion. Based on the methods of quantitative and contextual analysis the distribution of modus types verbalized by “subject-predicate” models with personal subject-representing pronouns was carried out; the distribution of personal and possessive pronouns as the main method of self-nomination in the discourse of the network English-language professional film review was revealed; on the basis of the analysis of the semantics of evaluative adjectives of the corpus, the types of evaluative meanings in the genre under study were identified. The leading methods of discourse subject nomination were shown to involve the 1-st person pl. inclusive pronoun, which indicates the author’s intention to establish a connection with the reader and to increase the manipulative potential of the text. The main types of evaluative meanings verbalized by the corpora adjectives were identified, which are emotional, intellectual, aesthetic and regulatory types.Conclusion. The conducted research allowed us to conclude that the specificity of the expression of the author's position in professional network film review is reduced to the following characteristics: the dominant nature of the perceptual mode and the mental mode of knowledge in the field of subjective modality of texts; the predominance of first-person plural pronouns in an inclusive meaning as a means of self-nomination of the subject discourse and the dominance of partial-evaluative meanings over general-evaluative ones. The predominance of emotional-psychological and intellectual-psychological types of evaluation indicates the author's intention to express an individualized subjective-emotional opinion about the evaluated object.