The adoption of best available technologies (BATs) by the livestock sector has a fundamental role in developing a sustainable agricultural system. Italy is the EU member with the highest percentage of manure treated, but processing facilities are regionally scattered and the adoption of BATs is far from being scaled-up. The adoption is a matter of multicriteria decision-making and full knowledge on how to foster the transition is still lacking. The present research aims to deepen the available knowledge by analysing the perception of 40 pig farm managers about decision criteria behind the adopted manure management system across three different Italian regions. We assessed farms in Piemonte, Friuli Venezia Giulia, and Veneto. All farms have adequate storage facilities, but 82.5% adopt no processing technique. The two most important decision criteria are economic, i.e., the minimization of treatment and spreading costs. The emerging picture allows us to conclude that BAT adoption is still adopted as a mere consequence of legal obligation. Economic constraints prevail as there is a lack of information and uncertainty. Clear perspectives and recognition of virtuous behavior prevent farmers from making decisions based on environmental or social criteria. Therefore, effective policies oriented to fill these gaps are needed to accelerate the transition towards sustainability.
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