The implementation of the EU’s new environmental policy, the Green Deal, among other important areas, provides for enhanced energy efficiency. The increase in the share of green energy as a result of the targeted use of environmentally oriented development strategies of the EU is increasingly acting as a driver for creating a new clean energy industry. Attempts have been made to consider certain aspects of the transition to green energy, which causes ambiguous assessments and protracted discussions. The expected changes in the clean, affordable and safe energy transition may not always go as planned and will have profound implications. In this regard, these risks are considered as an objective phenomenon and their growing impact on green energy price adjustments is huge.