Graphic design theory research examines how designers can read about and read into designs in order to stimulate growth and change in their own work. It inspires new lines of thoughts and questioning, and opens up new theoretical directions. This study sought to establish the significance and application of graphic design theories in product packaging technology, as packages have minimal time to achieve the goals for which they were created. It therefore generally examined graphic design theories used in day-to-day activities of graphic designers. Adopting a descriptive approach, a sample size of 450 respondents was taken in the Federal University of Technology Akure, with valid responses of 450. Following one hypothesis testing, the study showed a significant relationship between usage and application of graphic design theories and the creation of attractive graphic package designs. The study revealed that creative graphic designers often apply graphic design theories in creating package designs, and that package designs are more appealing or attractive with the application of graphic design theories. It established that graphic design theories guide effective consumer product package designers, both in growth and in practice.

The purpose of this design is to create a Zobo tea package design prototype allied with African indigenous onomastics. African indigenous products are effective in terms of functionality; however, industrialized products gained more attention because of aesthetics, safety, hygiene, and other advanced technology put into consideration during production. This seems to boost the inferiority of indigenous products. Hence, the present study focuses on indigenous Zobo tea in terms of creating a conceptual package design prototype enhanced with product onomastics. Twenty-two names are derived for indigenous Zobo tea by making use of linguistics techniques. These names are used as label for designing a conceptual package prototype for indigenous Zobo tea. A Delphi technique is adopted for the evaluation of this creative process. The findings show that homonym as an onomastics will enhance the branding and development of indigenous Zobo tea even in the international market. This will remodel the inferiority of the aesthetics of Zobo indigenous products. Hence, research on the choice of an appropriate name for a particular product should be a contemporary research area to improve the present situation of our indigenous product branding and graphic design. It is believed that the outcome of this research could provide guidelines for effective naming in product package design for indigenous product development; as creative designers must not only understand the vocabulary of graphic design but be aware of extraneous constraints that could affect their designs.

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