The tourism sector is becoming an increasingly significant component of the economy of many regions of Russia. However, the lack of the necessary infrastructure does not fully utilize its potential. The pandemic has become an incentive for the development of domestic tourism and at the same time exposed many problems. So, on the materials of the Altai Territory, the authors gave an assessment of the state of the tourist infrastructure of the region, as the basis of the tourist sphere. The most important recreational zones of the Altai Territory were considered. It was revealed that most of the tourist zones of the region face many infrastructure problems — the lack of accommodation, lighting, social infrastructure, poor-quality roads. At the same time, solving these problems is a prerequisite for the sustainable development of the region’s industry. To develop a strategy for the further development of the tourism sector, the authors carried a SWAT analysis of the tourism sector of the region, proposed ways to solve the identified problems. The developed proposals will improve the state of the industry as a whole (primarily the infrastructure component), as well as increase its contribution to the regional economy.