Fish farmers in Buket village already have basic catfish farming skills using soil ponds and biofloc. Obstacles occur when harvesting catfish simultaneously causes oversupply so that catfish prices fall and if they are not harvested immediately, farmers will experience losses due to feed needs that continue to increase along with the growth of catfish. Therefore, the purpose of this service activity is to manage financial management and help market the results of catfish rearing with biofloc technology that is converted into smoked catfish, and increase the value of the results of processing smoked catfish products. This service activity uses educational, participatory, survey, and persuasive methods.  This community service activity consists of several stages, namely: (1) Socialization and coordination of activities (2) catfish smoking techniques (3) smoked catfish marketing techniques. Evaluation of service participants' success and satisfaction rate was carried out using a questionnaire. Based on the analysis of the level of satisfaction and success 80-90% of partners are satisfied with this service activity. This service activity provides positive knowledge and motivation to partners.

ABSTRAKTujuan pelaksanaan kegiatan pengabdian ini adalah memberikan sosialisasi dan pelatihan diversifikasi produk olahan ikan bagi istri nelayan di Desa (Gampong) Cot Seurani Kecamatan Muara Batu Kabupaten Aceh Utara. Target pelatihan adalah istri nelayan memahami dan kreatif dalam membuat produk olahan ikan sebagai jajanan alternatif yang menyehatkan bagi anak-anak dalam masa pertumbuhan dan perkembangan. Tahapan pelaksanaan kegiatan meliputi:  perencanaan program, persiapan, pelatihan pengolahan ikan menjadi produk nugget ikan dan kaki naga. Dari tahap perencanaan program, data survei menunjukkan: 1) istri nelayan Gampong Cot Seurani belum memiliki ketrampilan yang memadai untuk melakukan pengolahan ikan; 2) pada musim tangkapan, biasanya ikan  dijual dengan harga murah; dan 3) anak-anak nelayan yang diwawancarai kurang suka mengonsumsi ikan dan lebih menyukai ayam serta makanan jajanan lainnya. Hasil pengabdian yang dicapai adalah para peserta sudah memiliki keterampilan dan mempraktikkan langsung proses pembuatan nugget ikan dan kaki naga. Disimpulkan bahwa, istri nelayan sudah dapat menyediakan produk makanan berbahan baku ikan untuk anak-anaknya.Kata kunci: olahan ikan, istri nelayan, nugget ikan, kaki naga ABSTRACTThe aim of this service activity was to socialize and train fishermen's wives in Cot Seurani Village, Muara Batu Sub-District, North Aceh District how to process fish. The target of the training was that fishermen's wives understand and are creative in producing fish products as healthy alternative snacks for children during their growth and development stages. This activity had several stages which were program planning, preparation, training to process fish into fish nuggets and dragon feet products. From the program planning stage, the survey showed that: 1) the fishermen's wives did not have sufficient skills to process fish; 2) during the catching season, fish is usually sold at a low price; and 3) the children of the fishermen did not like to eat fish and preferred chicken and other street foods. The result of this service activity was that the participants have already had the skills and practiced directly how to make fish nuggets and dragon feets. In conclusion, the fishermen's wives can now provide fish products for their children.Keywords: processed fish, fishermen’s wifes, fish nuggets, dragon feet

With the fast expansion of online purchasing, particularly in the online marketplace, a better knowledge of impulsive online purchases is becoming increasingly crucial. Using Shopee customers as a case study, this study examines the impact of elements in an intrinsic factor, such as personality traits, shopping enjoyment tendency, cultural traits, materialism, and impulsive buying tendency, on impulsive buying behavior in online marketplaces. The data processing and analysis methodologies in this study used PLS-SEM method. The online questionnaire was utilized to collect data from 273 consumers aged 18 and above who had or are presently using the Shopee online marketplace. A convenience sample approach was used to collect the sampling data. According to the findings of the PLS-SEM analysis, five of the ten hypotheses examined were accepted and had a significant influence on the variables. The intrinsic variables of consumer personality trait neuroticism, personality trait conscientiousness, shopping enjoyment tendency, materialism, and impulsive buying tendency all have a substantial impact on impulsive buying behavior. In addition, the findings include 5 hypotheses that were rejected. This research has managerial implications, including numerous activities for online marketplace marketing to define the target market and stimulate impulsive purchase behavior in customers based on their intrinsic factors.