Organizational culture acts as a factor of personnel management of the organization, has a controlling influence through the system of values, principles and norms of behavior. Organizational culture as a factor of organization management, various specific innovative management methods are available. The culture of the organization promotes organizational innovation through strengthening and encouraging open communication between employees and the organization, as well as cooperative behavior among members of the organization.

The article deals with the issues of improving the competitiveness and market stability of the enterprise. The basic concepts and methods of inventory management. The system of inventory management at the enterprise is offered. Three concepts of inventory management are highlighted. The management system is a set of measures for the creation and replenishment of inventory, the organization of continuous monitoring and operational planning of supplies. Using the proposed management methods gives the company the opportunity to increase competitiveness.

The article considers a comprehensive approach to the promotion and sale of goods and services on the example of digital marketing. Digital marketing tools and channels are the most popular and effective in achieving organizational success. The advantage of using this direction is the ability to quickly respond to the needs of the target audience, evaluate and predict the results of marketing activities.

The article deals with the problems of personnel support for enterprises of the agro-industrial complex. The analysis of the state of the labor market and the needs of specialists in agriculture, forestry, hunting, fishing and fish farming is carried out. The unemployment rate and the number of employees by education level are considered. Recommendations for improving the training system are given. It is necessary to establish stable ties between educational institutions and enterprises of the agro-industrial complex, which will be reflected in the conclusion of agreements for targeted training of specialists.

The article discusses the features of the marketing system in the agricultural sector. The features of the marketing system in the agro-industrial complex are closely related to the features of agriculture, the ongoing natural and economic processes, as well as the variety of organizational forms of management. The article deals with the tasks and functions of marketing in agricultural enterprises, reveals the problems and suggests ways to solve them.