This paper proposes a strategy that allows a researcher to choose the most effective method of data analysis according to a given set of criteria. The strategy is based on the Analytic Hierarchy Process, which is a system procedure for hierarchical representation of elements that determine the essence of the problem. An example of applying the strategy using four quality criteria and six cluster analysis methods as research alternatives is given.

This article is based on the researches, those aim is to solve an interdisciplinary fundamental scientific problem – the study of big data analysis technologies for developing scenarios of communication mechanisms formation for working with Internet communities in order to reintegrate a post-conflict society, for example, Ukraine. The strategy is based on the method of classification of VK user communities relying on keywords.