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The author presents the results of a multidimensional analysis of Internet news headlines based on the headings of the Yandex news aggregator. The issue of the text status of news headlines is considered. When solving this problem, special attention is paid to the formation of correlative paradigms of headings, united by a common denotative meaning. Methods of semantic interaction of heading paradigms based on different types of topic-rhematic deployment are described. It is proved that the paradigms of headings, complementing each other in informational and pragmatic aspects, form the discourse of Internet headings. It is concluded that this way of functioning of headlines enhances their semantic and visual autonomy from the news text, which allows us to consider Internet news headlines as minitext. The frequency methods of lexico-syntactic transformations of the original headings are analyzed, on the basis of which the constituents of paradigms are formed. At the same time, attention is focused on the orthological aspect of Internet headers. The author comes to the conclusion that the focus on the variability and efficiency of headings leads not only to the appearance of lexical and grammatical errors, but also to their replication and consolidation in the mind of the addressee as a result of changes in the structure of cognitive models.

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