The article substantiates the role of innovation processes in the economy of agribusiness in Russia. The purpose of the study is to assess the economic efficiency of technological innovations in ecological agriculture. The object of the research is the potato farming industry. The article studies the technical innovations involved in Agriculture 2.0 and used in the crop production industry. These innovations allow effective soil cultivation, improve plant propagation and increase crop yields. The study examines the use of the technical innovations in one of the most important branches of agriculture in Russia - potato farming. It showed a positive economic impact of resource-saving technologies and agrotechnical measures on the crop cultivation. The profitability improved by 2.9 times, revenue increased by 2.5 times, and the total cost of production decreased by 6%. Thus, the implementation of a set of resource-saving measures provides positive dynamics in potato farming.
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