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The problems of the quality of higher education are constantly discussed at different levels, but the cardinal changes have not occurred so far. Constantly changing standards dictated by the time and changes in the requirements of the labor market, only aggravate this position. However, the rapid obsolescence of knowledge, the need for timely and effective change in the educational process under the requirements of the market and the employer, the displacement of obsolete professions by new ones, weak basic preparation (in most cases) of school graduates require other approaches to the optimization of the educational process in universities. The article models the educational process of a university in order to identify the factors that determine its effectiveness. Ways to optimize (reengineering) this process are offered, increasing its adaptability to labor market requests and improving the efficiency of the learning process. The educational process is analyzed as a "business process", and substantiates the conclusion that in many respects the educational activity corresponds to the category of "Project". Such interpretation allows you to offer new more flexible tools for quality management of students, which meets the modern qualifications of employers and professional standards.

The problems of the quality of higher education are constantly discussed at different levels, but so far no precise recipes for a radical change in the situation have been developed. Constantly changing standards, dictated by the trend of the times and changes in the requirements of the labor market, only exacerbate this situation. As they say, if you constantly loosen the ground, nothing will sprout on it. However, the rapid obsolescence of knowledge, the need for timely and effective changes in the educational process to meet the requirements of the market and the employer, the displacement of outdated professions by new ones, weak basic training (in most cases) of school graduates require different approaches to optimizing the educational process in universities. The key problems of the educational process in universities lie in its different understanding by teachers, students, heads of basic educational programs (OEP) and the employer. The student and the employer understand (or should understand) that relevant knowledge is needed that meets the requirements of the current market, which can constantly change, and in this case, the educational process must be quickly rebuilt. Teachers and leaders of OOP offer for study the material that they themselves own, regardless of whether there is a need for this knowledge (sometimes very outdated) among students who are later expected by the employer. One of the approaches that can make it possible to effectively optimize the educational process depending on the changing realities of time and the market is the project approach, which, according to the authors, must be laid as the basis for the design of the educational process at the university. The article simulates the educational process of the university in order to identify the factors that determine its effectiveness and the possibility of following these factors. The ways of optimization (reengineering) of this process, increasing its adaptability to the requirements of the labor market are proposed.

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