Tarihin eski dönemlerinden beri pek çok örneğini gördüğümüz spin doctor kavramı, pek çok iletişim kuramının da ışığında örnekler üzerinden açıklanarak, halkla ilişkiler disiplini açısından disiplinin etik buyutu açısından tartışılarak öneriler sunulacaktır.

No abstract

Communication education is important for every sector today. Students who receive public relations education should be directed to success by teaching honesty not only for today but also in their profession, which is open to all kinds of changes they will face in the long term. This qualitative research is an important article aimed at questioning the actuality of public relations education and curriculum. In this context, it was ensured that students and public relations managers evaluate the public relations curriculum. The article allowed public relations students and public relations managers to evaluate public relations education and curriculum. The study was carried out in 2 different samples. In the first sample, interviews were conducted with 44 public relations students about public relations education and curriculum with a semi-structured in-depth interview method. In the second stage, with the semi-structured in-depth interview method, 11 public relations managers were interviewed about public relations education and curriculum. In the findings of the study, the importance of foreign language, practical and theoretical knowledge for a good public relations education was revealed. It was concluded that both sides pointed out only the inadequacy of practical education. It has also been concluded that it emphasizes the importance of applied public relations. Accordingly, the importance of including applied education in the curriculum has emerged.

It has been inevitable for public relations to avoid the changes in the globalizing and technologically developing world and adapt to them. Communication underlies public relations. It is one of the professions that is most heavily influenced by all the developments in communication technologies. Thus, the profession had to adapt to new communication technologies, while digitalization gradually drove selected media and target publics to evolution accordingly. This study aims to trace the impact of digitalization in public relations as a profession in Turkey. To that end, a literature review in light of technological developments in communication and information technologies is conducted. Then, academicians from the field and practitioners, who currently work with public relations agencies, are interviewed. Snowball sampling was the selected qualitative method for the research design. The study concluded that the ways in which public relations activities are conducted differ significantly from a decade ago with the development of technological tools, university curricula must be updated in accordance with such developments, and new employment opportunities must be opened up to those, who do not only possess theoretical knowledge but also technological know-how. The study attempts to shed light on the changing trends in the profession from the eyes of both practitioners and academicians in the field as well as the problems that arise from digitalization alongside suggested solutions by practitioners. It is also hoped that this study paves the way for future studies, focusing on specific aspects of digitalization in public relations practices.

No abstract