Even though there is extensive research on absorbing experiences with narrative media, an instrument able to measure different aspects of absorption in the story world of a textual narrative has yet to be developed. Such an instrument should be able to predict different evaluative responses while at the same time being sensitive to various stimulus materials, because it could help further the research into the relationships between narrative texts, absorbing experiences and entertainment outcomes. This paper develops such an instrument through a literature review, interview study, pilot study, and exploratory and confirmatory factor analysis. Attention, transportation, emotional engagement and mental imagery were found to be dimensions of story world absorption. The final scale is reliable, sensitive to different stimulus materials and able to predict two different evaluative responses: enjoyment and impact. It is argued that the text a reader reads determines the particular evaluative response to a story world absorption experience.

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Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli Lewiński, P.; Fransen, M.L.; Tan, E.S.H. Published in:Journal of Neuroscience, Psychology, and Economics DOI:10.1037/npe0000012Link to publication Citation for published version (APA): Lewinski, P., Fransen, M. L., & Tan, E. S. H. (2014). Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. Journal of Neuroscience, Psychology, and Economics, 7(1), 1-14. https://doi.org/10.1037/npe0000012 General rightsIt is not permitted to download or to forward/distribute the text or part of it without the consent of the author(s) and/or copyright holder(s), other than for strictly personal, individual use, unless the work is under an open content license (like Creative Commons). Disclaimer/Complaints regulationsIf you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library: https://uba.uva.nl/en/contact, or a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible. Download date: 20 Jun 2019Journal of Neuroscience, Psychology, and Economics. 10.1037/npe0000012 Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. The research leading to these results has received funding from the People Programme

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