This paper explores the impact of marketing mix instruments on the students’ satisfaction in faculties in the Republic of Serbia and Spain, with the aim of determining how significant the effects of each marketing mix tool and their combinations are in relation to satisfaction of students in Higher Education Institutions (HEIs). The detailed literature review is provided in the theoretical part, which contributes to a better understanding of terms like marketing in higher education, marketing mix instruments in higher education and students’ satisfaction. Data were collected from 896 respondents, who are all students at the faculties in Serbia and Spain, and were obtained using the questionnaire purposefully composed for this research. The methods used to highlight any gaps in this marketing mix practice and the relative customer–student satisfaction in HEIs are statistical analyses (descriptive analysis, correlation analysis, multiple regression analysis and t-independent samples tests), leading to the general conclusions regarding the following: by improving marketing mix instruments (service, distribution, human factor, physical evidence, service process) we can, and by improving (price, promotion) we cannot, improve students’ satisfaction in higher education institutions. The general conclusions clearly highlight what needs to be improved in practice in higher education institutions to improve students’ satisfaction, especially students’ loyalty, students’ choices, students’ satisfaction with the quality of the marketing mix instruments at the faculty, students’ satisfaction with expectation which they had upon enrolment and student satisfaction with the public image of the faculty, which is the main goal of these institutions.

This research examines the difference in the level of entrepreneurial orientation among university employees within the European Union compared to university employees in non-EU countries. The EU Member States included in the research are the Republic of Slovenia and the Republic of Croatia, and the non-EU countries include the Republic of Serbia, the Republic of Montenegro, the Republic of Bosnia and Herzegovina, and the Republic of Northern Macedonia. In the sample of 1474 respondents, the ENTRE-U scale was used to measure the entrepreneurial orientation of universities, and multivariate analysis of MANOVA variance was used for data processing. The ENTRE-U scale has proven applicable not only to developed countries but also developing countries. Moreover, it proved that being a member of the European Union in this part of Eastern Europe does not significantly affect the entrepreneurial orientation of universities.

Studies that have observed emotional competencies in gifted children with high abilities have offered contradictory results (Patty, Brackett, Ferrándiz & Ferrando 2011). While some authors indicate that subjects with high abilities have greater emotional intelligence (EI) than normal subjects, others claim that they have greater emotional adjustment problems. The objective of this study was to empirically prove whether there are statistically significan differences in EI levels between subjects with high abilities and normal students. To examine the EI levels of the subjects, the MEIT skill test was answered by a sample of 226 students ages 8 to 12 (28 with high abilities and 198 normal students from the Province of Castellón). Using a T-test for two independent samples, it can be ob served that the group with high capacities has a statistically significant higher mean in total EI, management and perception of emotions. However, the differences found in understanding emotions has not been statistically significant. Our data indicate that students with high abilities score higher in EI than normal students and, therefore, show a greater ability to perceive and manage emotions. For future research, it would be interesting to perform a longitudinal study to see if these differences vary with age.

Diversos estudios indican que, a partir de los 3 años, momento en que la mayoría de niños inician la vida escolar y amplían su círculo social, ya pueden ser desarrolladas las habilidades emocionales. Sin embargo, pocas propuestas han puesto el foco en desarrollar estas habilidades directamente en el núcleo familiar en lugar de en la escuela. El objetivo del presente trabajo es facilitar el desarrollo de la inteligencia emocional en niños de 3 a 6 años mediante la colaboración de sus progenitores. El resultado de este trabajo es un programa pedagógico que consta de dos fases. En la primera etapa de la propuesta, compuesta por cinco sesiones, los progenitores incorporan conocimientos sobre la IE con el objetivo de mejorar sus habilidades emocionales; en la segunda etapa, padres y madres deben instruir a sus hijos en la IE mediante siete actividades lúdicas. Se concluye que la formación en IE a edades tempranas resulta fundamental para el correcto desarrollo personal y socioemocional, y se proponen distintas implicaciones prácticas en relación a la acción formativa

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