The current boom of the Web is associated with the revenues originated from on-line advertising. While search-based advertising is dominant, the association of ads with a Web page (during user navigation) is becoming increasingly important. In this work, we study the problem of associating ads with a Web page, referred to as content-targeted advertising, from a computer science perspective. We assume that we have access to the text of the Web page, the keywords declared by an advertiser, and a text associated with the advertiser's business. Using no other information and operating in fully automatic fashion, we propose ten strategies for solving the problem and evaluate their effectiveness. Our methods indicate that a matching strategy that takes into account the semantics of the problem (referred to as AAK for "ads and keywords") can yield gains in average precision figures of 60% compared to a trivial vector-based strategy. Further, a more sophisticated impedance coupling strategy, which expands the text of the Web page to reduce vocabulary impedance with regard to an advertisement, can yield extra gains in average precision of 50%. These are first results. They suggest that great accuracy in content-targeted advertising can be attained with appropriate algorithms.

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We present a fast compression and decompression technique for natural language texts. The novelties are that (1) decompression of arbitrary portions of the text can be done very efficiently, (2) exact search for words and phrases can be done on the compressed text directly, using any known sequential pattern-matching algorithm, and (3) word-based approximate and extended search can also be done efficiently without any decoding. The compression scheme uses a semistatic word-based model and a Huffman code where the coding alphabet is byte-oriented rather than bit-oriented. We compress typical English texts to about 30% of their original size, against 40% and 35% for Compress and Gzip, respectively. Compression time is close to that of Compress and approximately half the time of Gzip, and decompression time is lower than that of Gzip and one third of that of Compress. We present three algorithms to search the compressed text. They allow a large number of variations over the basic word and phrase search capability, such as sets of characters, arbitrary regular expressions, and approximate matching. Separators and stopwords can be discarded at search time without significantly increasing the cost. When searching for simple words, the experiments show that running our algorithms on a compressed text is twice as fast as running the best existing software on the uncompressed version of the same text. When searching complex or approxi-This mate patterns, our algorithms are up to 8 times faster than the search on uncompressed text. We also discuss the impact of our technique in inverted files pointing to logical blocks and argue for the possibility of keeping the text compressed all the time, decompressing only for displaying purposes.

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