A 2016 Pew report reported that 24 percent of Hispanics identify as Afro-Latinxs, but researchers know very little about the significance of Afro-Latinx identity and how it develops. Using survey data administered to 94 self-identified Afro-Latinxs and in-depth interviews with selected survey respondents, the authors examine the socialization experiences that shape their identity formation. The authors illustrate that Afro-Latinx identity formation rarely occurred as a result of racial affirmation from families (as observed for other Black-identified groups in the United States). In the context of their families, Afro-Latinxs report the normalization of colorism and consistently negative appraisals of “black” racialized features (skin, hair, and facial features), silence about race and racism, and the encouragement of Latinx ethnicity contrasted with the stigmatization of blackness. Afro-Latinxs’ early racial socialization is marked by ethnoracial dissonance: a feeling of disidentification with, and from, racial schemas made available to them. Most respondents report that this dissonance is punctuated in secondary school and rarely reconciled through familial experiences. However, college experiences and participation in online communities ultimately exposed them to the history of the African diaspora, introduced them to the term Afro-Latinx, and offered alternative constructions of blackness that led them to adopt an Afro-Latinx identity.