The launch of the East India Company in 1599 relied on the engagement of an investing public. Despite this, little is known about how and why ordinary individual investors chose to invest in the corporation or what institutional frameworks supported them. While the later ‘financial revolution’ would radically alter the relationship between the state, investors, and financial organizations, this process does not adequately explain the earlier development of an investing public. Using a newly developed dataset of members’ familial, neighbourhood, civic, and business connections, this article reconstructs the social networks of East India Company investors in 1599. This analysis reveals that the company was formulated within an intensely interconnected investment environment – linkages that were used to distribute information and provide access to seemingly illiquid markets. Social networks played a key role in how people decided about where, when, with whom, and how much to invest during the expansion of investment opportunities in early modern England.

The foundation of the East India Company coincided with a dramatic expansion of England's overseas activities brought about through new trading, colonial, and exploratory ventures. This period has received considerable attention in relation to the development of the British Empire, but little is known about how merchants and other commercial actors invested in and contributed to these organizations. Using a newly developed dataset of membership and investment in overseas activities, this article reconstructs the individual portfolios of East India Company members in 1599, 1613, and 1624. This analysis reveals that investors took advantage of opportunities across the globe, and diverse portfolios were common. The implications of this are two‐fold. First, this article makes clear that our current understanding of the East India Company as closely connected with the Levant Company is not sustained with evidence from investment patterns. Second, the interests of London's commercial community suggest new avenues for understanding the early British Empire as a tightly connected, globally focused set of institutions, people, and networks.

The study of the history of financial institutions, markets, instruments and concepts is vital if we are to understand the role played by finance today. At the same time, the methodologies developed by finance academics can provide a new perspective for historical studies. Palgrave Studies in the History of Finance is a multi-disciplinary effort to emphasise the role played by finance in the past, and what lessons historical experiences have for us. It presents original research, in both authored monographs and edited collections, from historians, finance academics and economists, as well as financial practitioners.

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Adriaen Collaert's personifications of the four continents are typical examples of how continents and their respective cultures were represented in the art and literature of Europe in the early modern period. For example, Asia is the exotic double to Europe, possessing an 'otherness' upon which European identity has been juxtaposed. Such personifications of continents and broader tropes of 'the other' and 'the exotic' have greatly influenced the historiography of the idea of Europe. However, the creation of art and literature characterised by these tropes reflects only part of the European understanding of the wider world. This article will explore how travellers -such as missionaries, merchants and ambassadors -in Europe's encounters with non-European societies presented a complex picture of the world and sought to offer practical guidance and knowledge. How travellers' accounts and personifications interacted is important for understanding the European experience of other continents. In considering how travellers presented their knowledge of continents, it is possible to analyse both how early modern Europeans viewed other continents and question how useful artistic representation of 'other' continents are for understanding how they viewed their own.Keywords: comparative history, merchants, exotic, cultural encounter, idea of Europe Personifications of continents have provided an attractive source for historians to understand the idea of Europe, both through images of Europe itself, but also by presenting a unified 'other' against which Europeans have been presumed to define themselves.