<p>В статье идет речь о глобальном контроле масс, связанном с проблемами глобального рынка, национальной идентичности и ментальности народов. Рассматриваются возможности гуманитарного сопротивления глобальному контролю масс, что подразумевает обращение к идеям сопротивления, в конечном счете, к некой идеологии.</p>

The development of the culture of mass communications opened up the possibilities of semiotics for creating, constructing an image, for analyzing existing, current images. Today it is possible to speak about the technology of analysis and construction of images. Communications architects regard semiotics as the science of signs, their creation, perception, a science that can enhance the very influence of mass communications. The authors show how semiotics was able to attract them. First of all, it is due to understanding that any object, event, concept, any entity has its own image, which is also a sign. “And a sign appeared to me” - an expression from the biblical parable. According to F. de Saussure, one of the founders of semiotics, this science stands on the unity and interaction of an object and a sign corresponding to it; an object as a signified (a certain verbal essence, a certain object, a concept) and a sign, expressed in a certain form, as a signifier. The article analyzes the signs of social reality and the method itself of such an analysis, including the selection of an object, a subject, a plan of content and a plan of expression, the meaning of a sign-image, etc. The article can be useful in methodological terms to all those who are engaged in both the theory of language and semiotics and those working and studying in the field of public relations and mass communications. English version of the article is available at URL:https://panor.ru/articles/expansion-of-images-in-the-media-and-their-analysis-the-possibilities-of-the-semiotic-method/76863.html

The article is devoted to the history of the creation of nuclear weapons in Germany, the USA, and the USSR, as well as the use of nuclear energy for peaceful purposes. In this regard, the moral position of the scientists dealing with these issues is considered.

The article deals with the situation associated with the production of The Cherry Orchard by the Moscow Art Theater at the turn of the 19th-20th centuries. Although The Cherry Orchard is a fiction by A.P. Chekhov, a kind of virtual case, and the art theater is a real story, nevertheless, the article considers the staging of the play as a business project that requires an economic solution, and not just an artistic one. The article compares the images of Savva Morozov, a real capitalist and philanthropist, and Lopakhin, the hero of the play The Cherry Orchard. The article will be of interest as additional material within the framework of areas related both to culture and art, and economics.

The article deals with the issue of artistic forms used in 'color' revolutions and communication wars which have become a characteristic feature of early 21st century.