Faz-se necessário refletir as práticas de educação em saúde e o papel do profissional que a executa de forma responsável. São considerados diversas variáveis que influenciam na sistemática do desenvolvimento da mesma, como as metodologias empregadas pelo educador, o conhecimento deste a respeito do seu público alvo e das necessidades que os mesmos possuem, assim como a influência do acesso ao serviço de saúde para a eficácia da educação em saúde. Trata-se de um estudo descritivo, analítico, retrospectivo, caracterizado como revisão sistemática. Desenvolver a educação em saúde com eficácia demanda diversos conhecimentos, além de planejar os propósitos envolvidos. O público alvo, as necessidades reais e os indicadores epidemiológicos e demográficos complementam o hall de variáveis importantes para a concretização do processo. Deve-se, ainda, ponderar as características desta comunidade envolvida, desvendando o conhecimento prévio e de educação básica afim de não subjulgar tampouco supervalorizar aquilo que se acredita como verdade. Conclui-se que a noção de territorialidade, didática, compreensão dos princípios da atenção primária e formação de vínculos são essenciais para que a conquista do tema possa acontecer, além do envolvimento do profissional que está à frente desta comunidade. Palavras-chave: Aprendizagem. Pessoal da Saúde. Saúde da Família. Abstract It is necessary to reflect the health education practices and the role of the professional who performs it responsibly. Several variables are considered that influence the educator’s systematic development, such as the methodologies employed by the educator, his or her knowledge of his or her target audience and of the needs they have, as well as the influence of health service access on the health education effectiveness. This is a descriptive, analytical, retrospective study characterized as a systematic review. To develop health education effectively requires several types of knowledge, in addition to planning the purposes involved. The target audience, the real needs and the epidemiological and demographic indicators complement the hall of variables that are important for the process implementation. It is also necessary to consider the characteristics of this community involved, revealing the prior knowledge and basic education in order not to underjudge or overvalue what is believed to be true. It is concluded that the notion of territoriality, didactics, understanding of the primary care principles and bonds formation are essential for the conquest of the theme to happen, in addition to the professional involvement who is at the head of this community Keywords: Learning. Health Personnel. Family Health.
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