During the application of enhanced oil recovery (EOR) processes, complex operational issues, such as the deposition of organic compounds (i.e., wax, resins, and asphaltenes, among others), reservoir formation damage, rock wettability alteration, and high fluids viscosity negatively affect oil recovery. This chapter presents the experimental evaluation of the multifunctional properties of two novel chemical agents recently developed: a zwitterionic surfactant (ZS) and a supramolecular complex (named here as AMESUS) for chemical EOR applications. The performance of the new multifunctional agents and the mechanisms in play on the removal/control of organic compounds deposition oil recovery, asphaltenes inhibition-dispersion activity, reduction in heavy crude oil viscosity, rock wettability modification, and relative permeability are discussed in this chapter.