Energy transformation in the European Union countries is progressing. Its scope is defined by formal and legal regulations and its effectiveness by the position of decision-makers, legitimised by public support for a particular type of challenge. Both issues are the focus of this article. The promotion of environmental protection measures is currently strongly promoted globally. Hence the widespread acceptance in principle of the changes associated with the implementing of the Green New Deal in the energy sector is not surprising. However, to what extent is knowledge of the solutions constituting the mainstream transition (renewable energy sources) ingrained among communities? Does the level of public awareness influence individual consumer choices, modelling the market? The threads outlined above inspired deliberations focused on analysing the assumptions behind energy transition in the EU, with particular reference to the countries directly bordering the line of the ongoing conflict in Ukraine (Poland, Lithuania), in the light of the resulting and escalating restrictions exacerbating the energy crisis. The immediate neighbourhood of the adopted countries, and their similar socio-economic conditions, provided the basis for comparisons and conclusions. The motivation for the choice of the issue and research area was to fill the clear information gap in this study area, strictly in relation to the adopted configuration of these countries. The research proceedings in the outlined area were primarily based on the methodology appropriate for capture and analysis of economic phenomena, enriched with the results of our own findings (questionnaire survey regarding general knowledge of the ZE market and consumer preferences), in order to assess the economic and environmental dimensions of energy transition in Poland and Lithuania and to assess the level of public awareness in this respect in the countries under study. The presented research is an important complementary element of the authors’ series of studies devoted to the analysis of the development of the renewable energy market in Poland and the Baltic States, related to the individual dimensions of RES. Their results give rise to the conclusion that increased social awareness in these countries determines the popularisation of RES solutions in individual use, regardless of their type, stimulating the progress of the energy transformation process.
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