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Sustainable consumption behavior is increasingly becoming a topical issue in most developing economies. The growing unfavorable ecological footprint of most developing countries, including Nigeria, is becoming of concern and needs to be managed or reduced through strategic policy prescription and marketing strategy. Thus, insight from factors inhibiting sustainable consumption behavior could be a primary source to trigger reductions. Nevertheless, fostering sustainable consumption behavior in southern Nigeria, where the phenomenon is relatively nascent, requires contemporary insights into the factors that inhibit consumers to adopt sustainable consumption behavior. This research examines factors that discourage consumers' adoption of sustainable consumption behavior in southern Nigeria and uses those factors to develop a theory. A self-administered questionnaire was used to collect data from 3,495 academic staff in nine universities in southern Nigeria. Structural equation modeling with the aid of SmartPLS 2.0 software was used to analyze the causal model. Statistical support was found mainly for sustainability awareness as the most critical inhibitor. Other inhibitors with lesser significance are government regulation, price perception, and religious and social groups. The marketing management and public policy implications are discussed.

Services providers’ recent inclusion of technology-enabled mechanisms in services delivery especially in banking sector in developing economies are significantly replacing earlier human-to-human dominated pattern of bank–customer relationships. Notwithstanding glaring penetration of self-service technology applications in bank service delivery, how its attributes influence customer experience, relationship quality and reuse intention has been largely eluding research attention. Therefore, this article investigates influence of self-service technology applications’ attributes on customer experience, relationship quality and reuse intention among customers in deposit money banks. Data was collected from 310 respondents using online-based questionnaire. Structural Equation Modelling approach with the aid of SmartPLS serve as the analytical tool in the examination of hypothesized paths in the research schema. Findings reveal that perceived ease of use and perceived usefulness were positively related with cognitive and affective experience. Also, cognitive and affective experience had positive-significant influence on customer satisfaction; however, cognitive and affective experiences demonstrate statistically insignificant relationships with trust. Furthermore, satisfaction and trust positively and significantly correlate with reuse intention. Implication for theory and practice were put forward as well as suggestions for future research.

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Smart meter technology installation as a potent means of energy management is a nascent and evolving phenomenon in most developing countries in Sub-Saharan Africa. The ascendency is exponentially provoking migration from hugely unmetered electricity consumers in favour of smart meter technology. For policymakers to formulate actionable and effective energy policies, a deeper understanding of factors that culture users’ interest in smart meter technology is necessary. Despite the imperativeness of consumers’ viewpoints in policy-design, little contemporary insights still exit regarding those antecedents that propel electricity consumers to switch to smart meter. Accordingly, this study examines determinants of smart meter and their potential influence on sustainable energy consumption behavior among residents in under-reported sub-urban areas in Nigeria. The drivers were employed to extend the Theory of Planned Behavior. One hundred and fifty copies of self-administered questionnaire serve as data collection instrument from participants. Structural equation modeling technique with the assistance of SmartPLS software was utilized in data analysis relating to the hypothesized paths in the research framework. Findings show that bill estimation anxiety and perceived behavioral control were the critical factors that determine smart meter purchase intentions and indirectly influence sustainable energy consumption behavior. Other lesser yet significant constructs were environmental concern, attitude, and subjective norm. Theoretical and potential energy policy/marketing implications of the findings were highlighted.