There are different levels of territorial identity perceived as a sense of belonging to a particular social and territorial community. People residing in any region identify themselves with these levels to a different degree. Since 2001, the authors have been doing sociological research into the territorial identity of the population of the Kaliningrad region, which became a Russia’s exclave after the demise the USSR. The research shows that residents of the Kaliningrad region associate themselves with different territorial communities to a varying degree starting with an ever strengthening sense of national identity, followed by the regional and local identity. The sense of macro-regional (European) and global identity is significantly lower.

This work presents findings from research into the relationship between the structural organisation and cultural attitudes of local communities in the Baltic Sea region and the way they perceive environmental risks. The response of the Kaliningrad community to the development of a local potassium and magnesium salt mine is used as an illustration. The article deals with how local communities perceive the image of risks formed and reproduced via various communication channels. The structural context and the context of communication are taken into account. Another focus is on how this perception is affected by the type of community members’ cultural attitudes (according to Mary Douglas’s grid/group model). The space of categorical variables obtained through multiple correspondence analysis (MCA) aids in clustering the cases (respondents) as well as in testing theoretical assumptions for compliance with the findings. The communicative practices characteristic of all the clusters (classes of cases) are examined; the relationship between the structural organisation of groups, their cultural attitudes, their perception of environmental risks, and the performance of environmental agencies are explored. An evaluation of the comparative efficiency of different ways and means of risk communication with the identified groups is made. It is concluded that the proposed model is methodologically promising and there is a need for differentiated risk-communication strategies.

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