This paper discusses the use of Augmented Reality (AR) applications for the needs of tourism. It describes the technology’s evolution from pilot applications into commercial mobile applications. We address the technical aspects of mobile AR application development, emphasizing the technologies that render the delivery of augmented reality content possible and experientially superior. We examine the state of the art, providing an analysis concerning the development and the objectives of each application. Acknowledging the various technological limitations hindering AR’s substantial end‐ user adoption, the paper proposes a model for developing AR mobile applications for the field of tourism, aiming to release AR’s full potential within the field

She has extensive years' experience specialising in investigating the social inclusion and adoption of Information and Communications Technologies on society's 'marginal groups', the adoption, use and diffusion of innovative Information and Communication Technologies in Small to Medium Size Enterprises and large organizations. She has led projects funded by the Royal Academy of Engineering, and Microsoft and headed Knowledge Transfer Partnerships and consultancy projects with organizations such as, British Telecom and AoL. She has published over 100 peer reviewed papers, commented in trade magazines such as, Computing and Computer Weekly and newspapers, Times Online, Guardian and has been invited to comment on the radio about the issues of broadband adoption and policies and the impacts of technology on older adults. Dr. Efrpaxia Zamani holds a Bachelor Degree in Architecture from the Faculty of Engineering, AUTH. She has been awarded with an MA in Museum Studies from the University of Leicester and an MSc in Finance & Management Engineering from the Aegean University. She has received a scholarship from the Department of Financial & Management Engineering, Aegean University where Efpraxia successfully completed her Doctoral studies (PhD) in Pervasive Information Systems in the

Purpose The purpose of this paper is to argue for the role of the blockchain, i.e., distributed ledger technology, in building innovative business models, including machine money, autonomous economic agents and decentralised organisations. Design/methodology/approach The paper is conceptual/argumentative. As such, it draws on research on (e-)commerce, theories of markets, disruptive innovation and extant studies and conceptual work at the intersection of cryptocurrencies, machine-to-machine commerce and the Internet of Things. Findings The authors highlight three application areas for blockchains, whereby they can function as applications, can help develop autonomous economic agents and can lead the development of decentralised autonomous organisations. With regards to the question of market disintermediation, the authors suggest that, rather than complete disintermediation, the most probable scenario is that of new types of intermediaries finding previously unthinkable roles to play in mediating blockchain-based economic transactions. With regards to the inhibitors that slow down the technology’s adoption and, therefore, the development of new business applications, the authors posit that these relate mainly to the inherent risk of the technology, infrastructure requirements, scepticism of early decision makers and the lack of required new skills and competencies. Originality/value The authors examine how new forms of digital money and technologies embedding trust in decentralised networks will alter markets and commerce, at a time when many regulatory issues remain unresolved; in doing so, the authors focus on how blockchain-enabled technologies can be used to enable and further develop decentralised trusted peer-to-peer transaction ledger systems and applications and lead to sustainable business models.

Mobile phone advertisements, in the form of text messages (SMS, or short message service), have been recognized as an important form of product promotion. The purpose of this paper is to investigate factors that influence the effectiveness of SMS advertising by using a hierarchy of effects approach. We employ a simulated experiment with 736 respondents to examine how consumers react to SMS advertisements and identify factors that influence their attitude toward the ad, their attitude toward the brand, and their purchase intention. Perceived ad credibility, attitude toward mobile advertising, message appeal, argument quality, incentive, product involvement, and interactivity were found to be antecedents of the attitude toward the ad. Moreover, there is a clear link between attitude and behavioral intention. The study is among the first to provide an experimentalbased assessment and a unified model linking consumer attitudes toward mobile text ads with brand attitudes and purchase intentions.

This paper uses horizon scanning as a foresight methodology to investigate the opportunities, challenges and futures of ICT for health and ageing, particularly focusing on identifying the ethical and social issues associated with this sector. It uses empirical evidence gained from the analysis of interviews, literature reviews, and policy documents to identify the primary signals within the areas of future technologies, future environments, future companies, and future older people. In addition, we build on contemporary internet-based discussions amongst the general public and the ICT start-up sector to identify weak signals regarding ethical and social issues, based on and around these areas. Our findings show that the key ethical and social issues identified are concerned with the issue of the elderly being seen as collections of diseases, the human face of ICT, privacy and informed consent, autonomy, stereotyping of older people, and general anxieties around ICTs. We conclude our paper with recommendations for addressing these ethical and social concerns, specifically through the adoption of responsible research and innovation practices.