We propose a common framework for analysis of a wide class of preferential attachment models, which includes LCD, Buckley-Osthus, Holme-Kim and many others. The class is defined in terms of constraints that are sufficient for the study of the degree distribution and the clustering coefficient. We also consider a particular parameterized model from the class and illustrate the power of our approach as follows. Applying our general results to this model, we show that both the parameter of the power-law degree distribution and the clustering coefficient can be controlled via variation of the model parameters. In particular, the model turns out to be able to reflect realistically these two quantitative characteristics of a real network, thus performing better than previous preferential attachment models. All our theoretical results are illustrated empirically.

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We present a detailed study of the part of the Web related to media content, i.e., the Media Web. Using publicly available data, we analyze the evolution of incoming and outgoing links from and to media pages. Based on our observations, we propose a new class of models for the appearance of new media content on the Web where different attractiveness functions of nodes are possible including ones taken from well-known preferential attachment and fitness models. We analyze these models theoretically and empirically and show which ones realistically predict both the incoming degree distribution and the so-called recency property of the Media Web, something that existing models did not do well. Finally we compare these models by estimating the likelihood of the real-world link graph from our data set given each model and obtain that models we introduce are significantly more likely than previously proposed ones. One of the most surprising results is that in the Media Web the probability for a post to be cited is determined, most likely, by its quality rather than by its current popularity.