With increasing global trade and growing emphasis on security, enhanced information sharing between actors in global supply chains is required. Currently, the data about cargo available in the supply chain does not provide a timely and accurate description of the goods. To solve this data quality issue, data should be captured upstream at the point where goods are packed for transport to the buyer. Without ICT, it was not possible to get timely access to the original trade data. The data pipeline concept is an IT innovation to enable capturing data at the source. The data pipeline accesses existing information systems used by the parties in international supply chains. This paper explores the data pipeline concept and the benefits that businesses and governments could obtain from such an innovation. This study also identifies the need for a public-private governance model that has to accompany the technical innovation.