This study aims to determine the Online Customer Rating and Online Customer Review on Purchase Decisions at the ModeliaFashion store on the Tokopedia Marketplace. This research is the result of quantitative research. Sampling using the slovin formula with a total of 60 respondents. Data collection in this study used a questionnaire with a Likert scale. The data analysis method used multiple linear regression analysis. The results of the study show that: (1) Online Customer Rating has a positive and significant effect on purchasing decisions, the t-count value is 1.970 and the significance value is 0.037. (2) Online Customer Review has a positive and significant effect on purchasing decisions, the t-count value is 3.838 and the significance value is 0.000. (3) Online Customer Rating and Online Customer Review have a simultaneous (simultaneous) effect on purchasing decisions, this is evidenced by the f-count value of 56,112 and a significance value of 0.000 and a coefficient of determination of 0.651 which means that purchasing decisions can be explained by Online Customer Rating and Online Customer Review variables are 65.1% while the remaining 34.9% is explained by other variables not included in this study.

This study aims to find out: (1) Instagram advertisement on buying interest at Ayrin Moms & Baby Care, (2) electronic word of mouth on buying interest at Ayrin Moms & Baby Care, (3) Instagram advertisement and electronic word of mouth on buying interest at Ayrin Moms & Baby Care. This research is a research of descriptive analysis using quantitative approach. Data collection using a questionnaire. The sample, in this study numbered 60 people and used probability sampling methods. Test validity using Alpha Cronbach. Data analysis uses multiple linear regressions. The results found that: (1) Instagram advertisement has a positive and significant effect on buying interest obtained Sig value. 0.016 < 0.05 identifies that H0 is rejected and H1 is accepted. (2) Electronic Word of Mouth has a positive and significant effect on buying interest obtained Sig.t value of 0.000 < 0.05 which identifies that H0 is rejected and H1 is accepted. (3) Instagram advertisement and electronic word of mouth jointly give a positive and significant influence on buying interest. The contribution orsimultaneous contribution of Instagram Advertisement variables and Electronic word of mouth to buying interest was 72.1% while 27.9% was determined by other variables that not researched in this study.

The Title Research is The Effect of Promotion And Service Quality On The Level Of Satisfaction Of Guests Staying At Samaja Kunti Bali Villas. This study aims to determine the effect of promotion and service on customer satisfaction at Samaja Kunti Bali Villas. The research method used in this study is a quantitative method. The type and data used are primarydata, namely the results of filling out questionnaires by respondents from Samaja Kunti Bali Villascustomers.The population in this study are customers who stay at Samaja Kunti Bali Villas. The research sample was 82 customers using the Acidential Sampling method.The results of this study indicate that partially the promotion and service variables have a positive and significant effect on customer satisfaction. Simultaneously, promotion and service variables have a positive and significant effect on customer satisfaction.Keywords: Promotion, Service Quality, and Customer Satisfaction ABSTRAKJudul penelitian ini adalah Pengaruh Promosi dan Kualitas Pelayanan Terhadap TingkatKepuasan Tamu Yang Menginap Di Samaja Kunti Bali Vilas. Penelitian ini bertujuanuntuk mengetahui pengaruh promosi dan pelayanan terhadap kepuasan pelanggan padaSamaja Kunti Bali Villas. Metode penelitian yang digunakan dalam penelitian ini adalahmetode kuantitatif. Jenis dan data yang digunakan adalah data primer, yaitu hasilpengisian kuesioner oleh responden pelanggan Samaja Kunti Bali Villas. Populasi dalam penelitian ini adalah pelanggan yang menginap di Samaja Kunti Bali Villas. Sampelpenelitian sebanyak 82 pelanggan dengan menggunakan metode Acidential Sampling.Hasil penelitian ini menunjukan bahwa secara parsial Variabel promosi dan pelayananberpengaruh positif dan signifikan terhadap kepuasan pelanggan. Secara simultanvariabel promosi dan pelayanan berpengaruh positif dan signifikan terhadap kepuasanpelanggan.Kata Kunci: Promosi, Kualitas Pelayanan, dan Kepuasan Pelanggan

Saat ini banyak desa wisata yang masyarakatnya belum memiliki pemahaman dan kesadaran yang baik akan pentingnya digital marketing untuk mempromosikan wisata alam dan wisata budaya melalui media online. Salah satu contoh desa yang mengungsung konsep pariwisata yang berbasis masyarakat adalah Desa Wisata Taro. Tujuan dari penelitian ini adalah memberikan penyuluhan dan mengelola sarana dan prasarana desa bagi wisatawan di Desa Siangan, Gianyar, khususnya melalui pemasaran digital.  Metode yang digunakan dalam program Pengabdian kepada Masyarakat ini meliputi metode cermah, metode diskusi, dan metode survey. Pengabdian dan implementasi mata kuliah ini terdiri dari peningkatan kualitas sarana dan prasarana wisata untuk meningkatkan kunjungan wisatawan. Kemudian pengembangan strategi pemasaran dan branding destinasi berbasis digital yang didukung tren data terkini dengan standar praktik global. Dengan mengembangkan strategi pemasaran yang efektif akan memancing wisatawan baik lokal maupun manca negara untuk datang berkunjung ke desa Taro. Dan hal ini akan membawa dampak yang baik karna akan membantu perekonomian di desa Taro.

Results of this study: (1) Product quality has a positive and significant effect on students' decisions to choose the STIE BIITM campus, with t count 3.394 and a significance value of 0.001. (2) Service quality has a positive and significant effect on students' decisions to choose the STIE BIITM campus, with t count 3.521 and a significance value of 0.001. (3) Price has no positive and significant effect on students' decisions to choose the STIE BIITM campus, with t count 0.680 and a significance value of 0.499. (4) Product quality, service quality and price simultaneously influence students' decisions to choose the STIE BITM campus. this can be explained by the variable product quality, service quality and price of 79.9% and the remaining 20.1% is influenced by other variables not discussed in this study. Keywords: Product Quality, Service Quality, Price, Buying Decision ABSTRAKHasil penelitian ini: (1) Kualitas produk berpengaruh positif dan signifikan terhadap keputusan mahasiswa memilih kampus STIE BIITM, dengan t hitung 3,394 dan nilai signifikansi 0,001. (2) Kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan mahasiswa memilih kampus STIE BIITM, dengan t hitung 3,521 dan nilai signifikansi 0,001. (3) Harga tidak berpengaruh positif dan signifikan terhadap keputusan mahasiswa memilih kampus STIE BIITM, dengan t hitung 0,680 dan nilai signifikansi 0,499. (4) Kualitas Produk, Kualitas Pelayanan dan Harga berpengaruh secara simultan terhadap Keputusan Mahasiswa memilih kampus STIE BIITM, hal tersebut dapat dinyatakan dengan nilai f-hitung 73,768 dengan nilai signifikansi 0,000 serta koefisien determinasi yakni 0,799 yang berarti bahawa keputusan mahasiswa memilih kampus STIE BIITM hal ini bisa dijelaskan oleh variabel kualitas produk, kualitas pelayanan dan harga sebesar 79,9% dan sisanya 20,1% dipengaruhi variabel lain yang tidak dibahas dalam penelitian ini. Kata Kunci: Kualitas Produk, Kualitas Pelayanan, Harga, Keputusan Pembelian