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ABSTRAKPenelitian ini bertujuan : (1) mendeskripsikan saluran pemasaran setiap produk yang dihasilakan pengrajin anyaman purun dan (2) mengitung marjin pemasaran dan farmer’s share dari setiap produk yang dihasilkan pengrajin anyaman purun di Desa Tajung Atap Kecamatan Tanjung Batu Kabupaten Ogan Ilir Sumatera Selatan.  Waktu pelaksanaan praktik lapangan ini dilaksanaan pada bulan Januari 2018. Dara yang dikumpulkan pada penelitian ini yaitu metode pengumpulan data primer dan metode pengumpulan data sekunder.  Penarikan contoh di Desa Tanjung Atap Kecamatan Tanjung Batu Kabupaten Ogan Ilir dilakukan secara sederhana (Simple Random Sampling).  Pemasaran aneka kreasi anyaman purun di Desa Tanjung Atap terdapat dua pola saluran pemasaran. yaitu saluran pemasaran langsung yakni saluran pemasaran dari produsen ke konsumen tanpa menggunakan perantara. dan saluran pemasaran satu perantara yaitu menggunakan satu perantara pengecer dalam hal ini adalah pihak Universitas Sriwijaya Program Studi Sosial Ekonomi Pertanian dimana memang dari awal pembentukan kelompok pihak Unsri yang membantu membimbing para pengrajin sehingga aneka kreasi anyaman tikar purun mampu bersaing dipasaran. Dari setiap perhitungan marjin pemasaran dan farmer’s share untuk setiap produk yang dihasilkan dapat kita ketahui bahwasanya perbedaan harga ditingkat pengrajin dan konsumen rata-rata kurang lebih sebesar Rp 5.000/produk.   Kata Kunci : Aneka produk anyaman purun. Marjin pemasaran. Farmer’s share. Kewirausahaan. Industri Kreatif ABSTRACTThis research is required to: (1) describe marketing channels of each product produced by woven craftsmen and (2) to calculate marketing margin and agricultural product from each product produced by woven craftsmen in Tajung Atap Village. Tanjung Batu Subdistrict. Ogan Ilir Regency of South Sumatra. The timing of implementation of this practice was carried out on January 2018. The comprehensive data on this research was the method of primary data and methods. Sampling in Tanjung Atap Village. Tanjung Batu Subdistrict. Ogan Ilir Regency is done by Simple Random Sampling. Marketing of various wicker creations in the village of Tanjung Atap There was two patterns of marketing channels. namely direct marketing channels from marketing sales from producers to consumers without the use of booths. and marketing channels one thing was a single retailer in this case was the Sriwijaya University Economic Social Studies Program Agriculture where it was from the beginning of the formation of groups of Unsri who helped guide the craftsmen so that various creations mat woven purun able to compete in the market. From each calculation of marketing margin and farmer share for each product produced we can know that the difference in price at the level of craftsmen and consumers on average less than Rp 5.000 / product. Keywords: various products of woven purun, Margin marketing, Farmer's share. Entrepreneurship. Creative Industry

Rp. 11,631,571,43 and Rp. 73,764,28 so that farmers get net income from farming of Rp. 17.716.807,58. Keywords: Pineapple Farmer, Production Cost, Revenue, Income Pendahuluan Nanas (Ananas comosus [L.] merupakan komoditas andalan dalam perdagangan buah tropik yang menempati urutan ke dua terbesar setelah pisang. Indonesia merupakan produsen terbesar ke lima setelah Brazil, Thailand, Filipina dan Cina (Manuwoto et al., 2003).Tanaman nanas di Indonesia, sangat banyak dikembangkan di tegalan dari dataran rendah hingga dataran tinggi. Daerah penghasil nanas yang terkenal diantaranya Subang dan Bogor (Jawa Barat), Riau, Palembang (Sumatera Selatan) dan Blitar (Jawa Timur) (Hermansyah, 2008).Sumatera Selatan sendiri memiliki beberapa daerah sentra produksi nanas diantaranya Kota Prabumulih dengan luas lahan sebesar 3.672 ha dan kabupaten Ogan Ilir seluas 786 ha. Kondisi kebun nanas di Kota Prabumulih dan kabupaten Ogan Ilir sebagian besar banyak yang bersifat tumpang sari, sehingga dalam satu kebun terdapat tanaman nanas dengan tanaman lain. Tanaman yang bia sanya ditanam dengan tanaman nanas yaitu tanaman karet (Heava Braziliensis) sebagai tanaman utama (Indriyati, 2007).

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Food crops are highly dependent on climatic conditions, because food crops, especially annual crops, are closely related to excess or lack of water. Demanding district is included in dryland agriculture where the availability of water depends on rain and pumps from the nearest river. The study aims a) to analyze the sources of dryland farming risk, b) to analyze the probability and impact of production risk in dryland farming, and c) to analyze alternative production risk strategies in dryland rice farming. The results showed that the risk sources that could reduce rice productivity were plant-disturbing organisms and weather factors. The highest risk sources from plant-disturbing organisms are blast disease and leaf blights, leafhoppers, and a combination of leafhoppers and leaf spot disease. Sources of risk due to weather factors are drought and strong winds. The probability of production risk in dryland rice farming is highest due to disease. The lowest risk productivities are caused by a combination of pest and disease attacks. The impact of highest production risk on dryland rice farming is the weather factor because it is a factor that is difficult to predict and overcome. The risk map for rice production is located in quadrant two, which shows a high probability of production risk and a high risk of loss impact. Strategies that are carried out to handle production risks are preventive strategies and mitigation strategies.