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This article is devoted to the study of various images of Siberia in the amateur poetry by authors who were born in Siberia or lived in Siberia. For the purposes of this essay, the term "amateur poetry" is taken to mean poetry without poetic harmony and artistic value. Unlike high-quality fiction, amateur poetry contains a different set of interpretations of images of Siberia. As a result of the study, we made five main conclusions. First, the theme of Siberia helps understand the genesis of self and describe the phenomenon of own existence in the system of knowledge about the world. Second, there is a tendency to comprehend the fact of their own existence using the assertion of involvement in a small motherland or a global project. Third, there is a trend towards an idealized description of Siberia. Fourth, the description of Siberia in amateur poetry can become a way of social manifestation. Fifth, we give comments on the peculiarities of the use of geographical names in amateur poetry by Siberian authors. Sixth, we have identified the most frequent words mentioned about Siberia in amateur poetry and came to the conclusion that poets often described Siberia more in summer than in winter. Keywordsamateur poetry, dilettantish poetri, Siberia, image, written folk art "Image of Siberia in the Russian classical literature represents its country of cold-winter-night (moon), that is, death in its mythological understanding", "Siberia is a country of deserted and limitless space" [17, p. 28].

In recent decades, attempts to comprehend social mythology have intensified. In modern consideration, social mythology seeks more and more to implement the anthropocentric approach, bringing to the fore the ideas of society and individuals about themselves. It is the point of view of social mythology that makes it possible to reveal the structural elements of the generalized ideas of society about its being. The archetype is the unit of consideration of the mythological picture of the world, and the unit of consideration of the linguistic picture of the world is the concept, one of the varieties of which is the linguocultural type. The work is devoted to the correlation of the concepts of "linguocultural type" and "archetype". The authors find that 1) linguocultural type and archetype can be combined by the concept of "image"; 2) the linguocultural type is formed based on prototypical images, while the archetype is the most generalized expression of images of a certain type; 3) linguocultural type is a marker of the culture of a certain historical period, the archetype exists outside the historical dimension; 4) the linguocultural type is embodied as an element of a static structure -ideas about the structure of society, while the archetype is an element of a dynamic structure (the "life path" of an individual or hero); 5) both phenomena are associated with value orientations and are the results of the formulation of the generalization of the ideas of the individual and society about the structure of the surrounding world.