Book Summary: Ecomedia: Key Issues is a comprehensive textbook introducing the burgeoning field of ecomedia studies to provide an overview of the interface between environmental issues and the media globally. Linking the world of media production, distribution, and consumption to environmental understandings, the book addresses ecological meanings encoded in media texts, the environmental impacts of media production, and the relationships between media and cultural perceptions of the environment.

Environmental themes and representations on screen are examined as a part of environmental social studies and can be considered a way of creating awareness of environmental issues. However, how often do we consider the environmental impact of a film or television shoot as an industrial process? In this article, I examine the sustainability practices in the motion picture industry and challenges to that by focusing on the British film and television industry as a case study. Using the interviews with industry representatives and some case studies, I discuss the possibilities of creating a change in behavior in the film industry, not only in terms of embedding green measures but also reconstituting industrial mechanisms on behalf of environmental sustainability.

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