Consumer neuroscience is a phenomenon that has become an important tool of marketing management when defining customer driven strategies. The aim of consumer neuroscience (neuromarketing research) is a better understanding of the principles of decision IntroductionIn the process of the adjustment of the retail environment, formed by important components which influence consumers, perception plays a significant role supported by all five sensory organs. A prerequisite of adequate buying behavior is the detection of customer senses perception and an adaptation of visual merchandising in the retail environment. Consumers when buying products seek to meet their own needs, which companies are trying to follow up with creating proper conditions in the sales area. Among the features needed first to attract attention and then to select a product, is the position of the product on the shelf, the impact of music, colors, lighting and scents that directly affect the consumer emotions. Natural perception of music causes emotional response in humans, resulting from stimulations transmitted to the central nervous system. These perceptions influence consumer behavior to varying degree, as individuals evaluate heard musical formula from their subjective point of view. Among the standard marketing research methods also new methods are coming to the fore, aimed at monitoring neurological and biometric data, as are consumer neuroscience or neuromarketing. Conscious customer perception is important, but mostly it does not reflect real behavior. Given this fact, companies are increasingly applying neuroimaging and biometric techniques to survey the unconscious components of consumer perception. They help to uncover hidden customer reactions and identify relations between internal emotions and external consumer manifestation and buying behavior. Detailed mapping of consumer behavior and responses gains importance in recent years as a result of global economic problems and financial recession, when consumers reassess the volume and financial costs of their purchases more than ever.

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This study aims to determine and analyze the influence of management control systems on the strategy and its impact on business unit performance. Management control system uses lever's control approach consisting of belief system, boundary system, diagnostic control system and interactive control system. The influence and impact of the management control system resulted from previous research studies. This research used meta-analysis method. Meta-analysis is the study of a number of research results in similar problems. The unit of analysis in the study are written documents about the research of management control system in the form of journal articles and research reports taken purposively based on their compatibility with the research theme. Data analysis used is quantitative data analysis with percentage and qualitative data analysis for descriptive analysis result data on 25 research related to management control system. Findings of meta-analysis results based on research objectives, research variables used, population / sample of research, data collection techniques and analysis tools show that management control system lever's of control approach can contribute to the achievement of strategy and impact on business unit performance improvement.

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