The research purpose is to examine the influence of four guests' experience dimensions on their word of mouth and revisit intentions. A positivism approach was used to test the research hypotheses. The primary data was collected via a structured questionnaire from 450 guests who had stayed at Hurghada five-star hotels in Egypt which counted 25 hotels according to (Egyptian Hotel Association, 2021). The study employed a convenient sampling technique to collect the data. 450 Questionnaires forms were distributed after the deletion of incomplete responses, 396 questionnaires were valid to use with a response rate of 88%. Statistical analyses were performed by SPSS version 23 software. The results revealed that guests' experience dimensions which include entertainment, education, aesthetic, and escapism significantly affect guests' word of mouth, and their intention to revisit. Insights are provided to develop, improve and ensure marketing strategies, to create, manage, and control guest experiences to sustain positive guest' word of mouth, and their intention to revisit.

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The present study focuses on one of the recent concerns in management which is Corporate Social Responsibility (CSR). As there is a relation between strategic leadership styles and CSR perceptions, this research analyzes attitudes differences of CSR dimensions by concentrating on two leadership styles, transformational and transactional, and consequently its effect on financial business performance and Sustainable Competitive Advantage. A total of 381 employees of Egyptian hotels and travel agencies were surveyed by a structured questionnaire. Accordingly, the main purpose of this paper is investigating the impact of strategic leadership styles on CSR. Moreover, investigation of the effects of CSR on financial business performance and sustainable competitive advantage in Egyptian hotels and travel agencies. In this study, a model which engaged structural equation modeling was assessed. As a study result, it is seen that transactional strategic leadership effects significantly on the CSR more than transformational strategic. On the other hand, they, through CRS, also have a significant effect on financial business performance and sustainable competitive advantage.Therefore, travel agencies and hotels managers should implement CSR in order not to be left behind and miss considerable opportunities to have sustainable competitive advantage and financial performance progress.

Today the competitive environment of the hotel industry drives the search for new strategies and ways to differentiate itself from its competitors. One of the core trends in this sphere is sensory marketing that can reach customers' hearts, minds, and wallets, by using all five human senses (taste, smell, sight, touch and sound). The purpose of this study is to investigate the effect of sensory marketing on Egyptian hotel market share among customers" perception and actual behaviour based on implementing seven elements of sensory marketing within five-star hotels in Cairo. A quantitative approach was use to achieve its aim. Data collection technique used a structured questionnaire to collect data from 400 customers at five-star hotels in Cairo which counted 33 hotels to identify their opinions on sensory marketing adoption, and its effect on Egyptian hotel market share. Statistical analyses were performed using software SPSS version 22 and systematic random sampling was used. The study results have been considered significant at p ≤ 0.05. This study contributed to the effect of sensory marketing on hotel market-share. However, there is a lack of studies that showed the effect of sensory on hotel market-share among customer perception five-star hotels in Cairo.

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