A number of studies have shown that little replication and extension research is published in the business disciplines. This has deleterious consequences for the development of a cumulative body of knowledge in these same areas. It has been speculated, but never formally tested, that replication research is more likely to be published in lower tiers of the journal hierarchy. The present paper indicates very low levels of replication in management and strategic management journals, regardless of their prestige. Moreover, even those replications that are published tend not to be critical-odd in applied social sciences that are largely preparadigmatic and where extensibility, generalizability and utility of scientific constructs tend to be low. The goal of science is empirical generalization, or knowledge development. Systematically conducted replications with extensions facilitate this goal. It is clear, however, that many editors, reviewers, and researchers hold attitudes toward replication research that betray a lack of understanding about its role. Long-run strategies to dispel these misconceptions must involve changes in graduate training aimed at making the conduct of such vital work second nature. It is further suggested that journals in all tiers create a section specifically for the publication of replication research, and that top-tier journals take the lead in this regard.

A number of studies have shown that little replication and extension research is published in the business disciplines. This has deleterious consequences for the development of a cumulative body of knowledge in these same areas. It has been speculated, but never formally tested, that replication research is more likely to be published in lower tiers of the journal hierarchy. The present paper indicates very low levels of replication in management and strategic management journals, regardless of their prestige. Moreover, even those replications that are published tend not to be critical—odd in applied social sciences that are largely preparadigmatic and where extensibility, generalizability and utility of scientific constructs tend to be low. The goal of science is empirical generalization, or knowledge development. Systematically conducted replications with extensions facilitate this goal. It is clear, however, that many editors, reviewers, and researchers hold attitudes toward replication research that betray a lack of understanding about its role. Long‐run strategies to dispel these misconceptions must involve changes in graduate training aimed at making the conduct of such vital work second nature. It is further suggested that journals in all tiers create a section specifically for the publication of replication research, and that top‐tier journals take the lead in this regard. © 1998 John Wiley & Sons, Ltd.

The efficacy of four types of incentives for stimulating mail survey response rates was examined against a no-incentive control group. Two of the incentives were enclosed personal cash rewards (250 and $1), and two were promised rewards. Of the latter, one was an impersonal reward, the promise of a $1 contribution to a charity of the respondent's choice, and one a personal reward, the opportunity to win a $200 cash prize. As hypothesized, the personal cash rewards generated response rates that were significantly higher than that of the control group. Also as hypothesized, the charity-incentive group produced a response rate that was not significantly different from the control group. Discontinuation of the use of charity incentives should be seriously considered by future researchers. In contrast, the cash prize incentive yielded a significantly greater response than the control group, as expected, and was on par with the 250 group.

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<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">Previous marketing literature suggests that unique marketing strategies are needed for each American generation (Moschis, 2003). The differences between the generational age cohorts are based upon values, preferences, and behaviors unique to each generation and were developed based upon individuals&rsquo; formative experiences shared as a generation (Smith and Clurman, 1997). <span style="mso-spacerun: yes;">&nbsp;</span>While age has been identified as a factor to the development of consumer animosity (Klein and Ettenson, 1999), the question remains: Do older consumers harbor more animosity towards foreign nations?<span style="mso-spacerun: yes;">&nbsp; </span>Is it the environment in which each person forms their values, preferences, and behaviors that helps determine their level of animosity?<span style="mso-spacerun: yes;">&nbsp; </span>The current study uses a historical context to examine American generations and their animosity towards Vietnam.<span style="mso-spacerun: yes;">&nbsp; </span>Results support the hypotheses that American generations do not significantly differ in their levels of animosity towards Vietnam. The findings suggest that age has a spurious correlation with the development of consumer animosity. </span></span></p>